Results 281 to 290 of about 199,947 (303)

My city – my brand: the different roles of residents in place branding

Journal of Place Management and Development, 2013
Erik Braun, Mihalis Kavaratzis, Sebastian Zenker   +2 more
exaly  

Decentralised place branding through multiple authors and narratives: the collective branding of a small town in Sweden

Journal of Marketing Management, 2022
exaly  

An analysis of product-place co-branding: the case of Ceylon Tea

Asia Pacific Journal of Marketing and Logistics, 2017
Park Thaichon
exaly  

The Influence of Stakeholder Involvement on The Effectiveness of Place Branding

Public Management Review, 2012
Erik-Hans Klijn, Jasper Eshuis, Erik Braun   +2 more
exaly  

Branding Places

2020
openaire   +1 more source

Place as Brand

2020
openaire   +1 more source

Place Branding: A Systematic Literature Review and Future Research Agenda

Journal of Travel Research
Swapnarag Swain, Charles Jebarajakirthy, Bhuvanesh Kumar Sharma   +2 more
exaly  

Bridging the gap between culture, identity and image: a structurationist conceptualization of place brands and place branding

Journal of Product and Brand Management, 2019
Giuseppe Pedeliento, Mihalis Kavaratzis   +1 more
exaly  

Institutionalized place branding strategy, interfirm trust, and place branding performance: Evidence from China

Journal of Business Research, 2017
exaly  

Cultural intermediaries in place branding: Who are they and how do they construct legitimacy for their work and for themselves?

Tourism Management, 2018
Giannina Warren
exaly