Results 261 to 270 of about 199,947 (303)

Of Places and Brands

2011
Despite overstated claims of their ‘global’ homogeneity, ubiquity and contribution to ‘flattening’ spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of brand and branding geographies in a multi-disciplinary and international ...
openaire   +1 more source

Place brand equity: a model for establishing the effectiveness of place brands

Journal of Place Management and Development, 2012
PurposePlaces in competition for inward investment increasingly apply place brands to address their target groups, often being unable to adequately establish the effectiveness of this approach. Based on theoretically derived components and structures an empirically validated model – the investor‐based place brand equity model (IPE) – is presented ...
openaire   +1 more source

From brand equity to place brand equity and from there to the place brand

Place Branding and Public Diplomacy, 2014
Magdalena Florek, Mihalis Kavaratzis
openaire   +1 more source

Place branding

2013
Раздел I. Международные отношения.
openaire   +1 more source

The importance of places and place branding

2013
In the analytical part of this study, we highlight that, despite globalisation and growing uniformity, there is still an important role for place itself in the location decisions of economic players. Part III of this volume deals with this. Even though city-regions across the world have become better and more tightly connected with each other, and ...
Kovács, Z., Musterd, S.
openaire   +2 more sources

Place branding

2019
Pantea Foroudi, Chiara Mauri, Charles Dennis, T C Melewar   +3 more
openaire   +2 more sources

Authenticity and Place Branding:

2010
Ooi, Can-Seng, Stöber, Birgit
openaire   +2 more sources

Place Brands and Brand-place Associations: The Role of ‘Place’ in International Marketing

2011
Nicolas Papadopoulos, Alia el Banna, Steven A. Murphy, Jose I. Rojas-Mendez   +3 more
openaire   +1 more source

Place Branding and Cooperation: Can a Network of Places be a Brand?

Despite overstated claims of their ‘global’ homogeneity, ubiquity and contribution to ‘flattening’ spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of brand and branding geographies in a multi-disciplinary and international context.
openaire   +1 more source

Let them do the work: a participatory place branding approach

Journal of Place Management and Development, 2014
Sebastian Zenker
exaly