Results 271 to 280 of about 199,947 (303)

Place Branding and Cooperation: Can a Network of Places be a Brand?

2011
openaire   +4 more sources

Of Places and Brands

Despite overstated claims of their ‘global’ homogeneity, ubiquity and contribution to ‘flattening’ spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of brand and branding geographies in a multi-disciplinary and international context.
openaire   +1 more source

Branding the destination versus the place: The effects of brand complexity and identification for residents and visitors

Tourism Management, 2017
Sebastian Zenker, Erik Braun, Sibylle Petersen   +2 more
exaly  

From “necessary evil” to necessity: stakeholders' involvement in place branding

Journal of Place Management and Development, 2012
Mihalis Kavaratzis
exaly  

Reframing place promotion, place marketing, and place branding - moving beyond conceptual confusion

Cities, 2018
Martin Boisen, Kees Terlouw, Peter Groote   +2 more
exaly  

Place branding

Dominic Medway, Gary Warnaby
openaire   +1 more source

Place, Organization, Democracy: Three Strategies For Municipal Branding

Public Management Review, 2015
Arild WæRaas, Hilde Bjørnå
exaly  

Confused branding? An exploratory study of place branding practices among place management professionals

Cities, 2017
J Andres Coca-Stefaniak, Alastair M Morrison   +1 more
exaly  

The Brand Of A Place / Branding the place

2012
Dinçer, Demet, Ovacık, Duygu
openaire   +1 more source

The four Rs of place branding

Journal of Marketing Management, 2011
Robert Aitken
exaly