Results 251 to 260 of about 13,462 (309)

Youth washing as a corporate social responsibility tactic of health-harming industries. [PDF]

open access: yesHealth Promot Int
Witchalls S   +4 more
europepmc   +1 more source

Place branding as urban policy: the (im)political place branding

Cities, 2018
Abstract The present paper argues for more conceptually-laden research on the constitution of place branding as a hybrid form of urban policy. By both drawing from empirical examples and problematizing the extensive research on place branding, this paper offers the view of place branding as an impolitical form of urban policy that emerges as a ...
Andrea Lucarelli
exaly   +2 more sources

Place Branding: A Review of Trends and Conceptual Models

The Marketing Review, 2005
The concept of Place Branding has emerged in recent years as a powerful instrument and it is increasingly popular among both commentators on place marketing theory and practitioners in place management all over the world. There is, however, an evident confusion in the use of the term.
Mihalis Kavaratzis, Kavaratzis Mihalis
exaly   +2 more sources

Place Branding

2022
Esta obra tem como objectivo dar a conhecer a investigação na área do Place Branding em países de língua portuguesa e espanhola, em torno de três temáticas: City Branding; Destination Branding e Nation Branding). Surge no âmbito de duas primeiras edições da Conferência Ibero-Americana de Place Branding, organizadas pelo GI em Comunicação Estratégica e ...
Mihalis Kavaratzis, Magdalena Florek
openaire   +2 more sources

Place branding in the eyes of the place stakeholders – paradoxes in the perceptions of the meaning and scope of place branding

Journal of Place Management and Development, 2023
PurposeAlthough the place stakeholders play a key role in participatory place branding, surprisingly little interest has been shown in the people involved in participatory place branding initiatives. The purpose of this study is to explore place stakeholders’ perceptions of the meaning and scope of place branding.Design/methodology/approachThis paper ...
Lisa Källström, Per Siljeklint
openaire   +1 more source

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