Results 61 to 70 of about 198,363 (288)
Public Administration Issues, 2023 The purpose of this paper is to elaborate the governance mechanism of place branding process that ensures the integration of branding into the territory development system. For this purpose, the three-level place branding process structural scheme was formulated and justified, and the existing place branding models have been studied.
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Impact of globalization processes on place branding [PDF]
, 2015 Процессы глобализации не просто оказывают существенное влияние на процесс создания и продвижения брендов территории, но требуют выработки новых технологий геобрендинга.
Novikova, O., Новикова, О. К.
core
Mesoporous Carbon Thin Films with Large Mesopores as Model Material for Electrochemical Applications
Advanced Functional Materials, EarlyView.Mesoporous carbon thin films possessing 70 nm mesopores are prepared on titanium substrates by soft templating of resol resins with a self‐synthesized poly(ethylene oxide)‐block‐poly(hexyl acrylate) block copolymer. A strategy to avoid corrosion of the metal substrate is presented, and the films are extensively characterized in terms of morphology ...
Lysander Q. Wagner +9 more
wiley +1 more source
Geographies of affect: In search of the emotional dimension of place branding
Communication & Society (Formerly Comunicación y Sociedad), 2018 Emotion is becoming one of the most important assets for the development of a strategy of place branding, with the primary aim of projecting competitive spatial identities through the use of brands.
Joan Nogué, Jordi de San-Eugenio-Vela
doaj +1 more source
Analisis Place Branding Untuk Meningkatkan Citra Kabupaten Purwakarta Serta Implikasinya Terhadap Keputusan Mengunjungi Destinasi Pariwisata (Survei Terhadap Wisatawan Nusantara Yang Berkunjung Ke Kabupaten Purwakarta) [PDF]
, 2013 Jumlah kunjungan wisata ke setiap destinasi di Kabupaten Purwakarta relatif fluktuatif. Hal itu terjadi diduga karena citra Purwakarta sebagai destinasi wisata masih sangat lemah.
Wulandari, T. (Tresna)
core
How Do Pharmacists Construct, Facilitate and Consolidate Their Professional Identity? [PDF]
, 2016 The pharmacy profession has, and continues to experience change regarding roles and responsibilities. The supply of medicines still remains a central function but patient facing, clinical roles are now becoming more common place where pharmacists use ...
Ferguson +7 more
core +2 more sources
Advanced Functional Materials, EarlyView.Herein, an RBC membrane‐derived nanoparticle (CMN‐ICG) is engineered to efficiently deliver a sonosensitizing agent, indocyanine green (ICG), for sonotherapy of hepatocellular carcinoma (HCC). CMN‐ICG exhibits excellent cytocompatibility, significantly enhances hepatocyte uptake, and produces excessive reactive oxygen species (ROS) upon ultrasound ...
Alap Ali Zahid +6 more
wiley +1 more source
Advanced Healthcare Materials, EarlyView.This study explores nanoparticle delivery of the protein kinase C inhibitor bisindolylmaleimide‐I (BIM‐I) to combat influenza A virus infections. Encapsulation in biodegradable PLGA nanoparticles improved safety while maintaining the compound's strong antiviral activity.
Laura Klement +12 more
wiley +1 more source
Strategies for branding the city of Gaborone as a tourist destination. [PDF]
African Journal of Hospitality, Tourism and Leisure, 2018 City branding is a 21st century phenomenon that has been enthusiastically embraced by cities in high income countries. In emerging markets or developing countries city branding has not received much enthusiasm for arguably varying reasons.
Mr L Sigwele +2 more
doaj
Rethinking the place brand: the interactive formation of place brands and the role of participatory place branding [PDF]
Environment and Planning A: Economy and Space, 2015 This article attempts to ‘rethink’ place brands after examining in detail how people form them in their minds. The article starts with a very brief account of the place branding literature to provide the necessary background and goes on to identify what we see as a shortcoming in current understanding of the place brand: the dominant idea that brands ...
Kavaratzis, Michail, Kalandides, A.
openaire +2 more sources