Results 181 to 190 of about 1,381,658 (205)

Unfolding and configuring two decades of research and publications on place marketing and place branding

Place Branding and Public Diplomacy, 2011
David Gertner
exaly  

A (tentative) meta-analysis of the ‘place marketing’ and ‘place branding’ literature

Journal of Brand Management, 2011
David Gertner
exaly  

Plant location and place marketing: understanding the process from the business customer's perspective

Industrial Marketing Management, 2002
Arun Sharma
exaly  

Identifying the Role of Cognitive, Affective, and Behavioral Components in Understanding Residents’ Attitudes toward Place Marketing

Journal of Travel Research, 2010
Christine A Vogt
exaly  

Place marketing: how did we get here and where are we going?

Journal of Place Management and Development, 2008
Mihalis Kavaratzis
exaly  

Tales from the Riverbank: place-marketing and maritime heritages

International Journal of Heritage Studies, 2002
David Atkinson, Steven Cooke
exaly  

Measuring success in place marketing and branding

Place Branding and Public Diplomacy, 2011
Sebastian Zenker
exaly  

Place Marketing

2013
openaire   +1 more source

Urban place marketing and retail agglomeration customers

Journal of Marketing Management, 2012
Christoph Teller, Jonathan Elms
exaly  

Market Place

Plastics Engineering, 2018
openaire   +2 more sources