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Market, Place, Interface

, 2019
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What about the ‘place’ in place marketing?

Marketing Theory, 2013
This article considers the concept of ‘place’ in the context of place marketing. Following a discussion of the disciplinary antecedents of place marketing/branding, the article evaluates the concept of the ‘place product’, with specific reference to the construction of place narratives. In particular, contrasts are drawn between notions of materiality
Warnaby, Gary, Medway, Dominic
openaire   +2 more sources

MARKET PLACE

Plastics Engineering, 2018
  +5 more sources

Market Place

Lighting Design + Application, 2015
  +4 more sources