Results 241 to 250 of about 112,533 (265)

Reimbursement routes and past practices for advanced therapy medicinal products in the Netherlands. [PDF]

open access: yesRegen Med
Gort J   +6 more
europepmc   +1 more source

Urban place marketing and retail agglomeration customers [PDF]

open access: yesJournal of Marketing Management, 2012
Through identifying the attributes of a place that have an influence on the patronage behaviour of urban retail customers, this paper presents a conceptual model that proposes direct and indirect antecedents regarding the different retail-related ...
Christoph Teller, Jonathan Elms
exaly   +2 more sources

Place marketing: how did we get here and where are we going?

open access: yesJournal of Place Management and Development, 2008
Purpose This paper serves two purposes. First, to identify the stages of the historical development of place marketing, because place marketing has developed over time through discrete phases, which differ in their sophistication as well as in their ...
Mihalis Kavaratzis
exaly   +2 more sources
Some of the next articles are maybe not open access.

Related searches:

What about the ‘place’ in place marketing?

Marketing Theory, 2013
Gary Warnaby, Dominic Medway
exaly  

The emergence and development of place marketing's confused identity

Journal of Marketing Management, 2008
Heather Skinner
exaly  

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