Results 221 to 230 of about 70,793 (253)

The emergence and development of place marketing's confused identity

Journal of Marketing Management, 2008
Heather Skinner
exaly  

Unfolding and configuring two decades of research and publications on place marketing and place branding

Place Branding and Public Diplomacy, 2011
David Gertner
exaly  

A (tentative) meta-analysis of the ‘place marketing’ and ‘place branding’ literature

Journal of Brand Management, 2011
David Gertner
exaly  

Re-placing place in marketing: A resource-exchange place perspective

Journal of Business Research, 2017
Carol Kelleher, Mark Rosenbaum, Per Kristensson   +2 more
exaly  

Place marketing: how did we get here and where are we going?

Journal of Place Management and Development, 2008
Mihalis Kavaratzis, Gregory Ashworth
exaly  

Measuring success in place marketing and branding

Place Branding and Public Diplomacy, 2011
Sebastian Zenker
exaly  

Tales from the Riverbank: place-marketing and maritime heritages

International Journal of Heritage Studies, 2002
Steven Cooke, David Atkinson
exaly  

Urban place marketing and retail agglomeration customers

Journal of Marketing Management, 2012
Christoph Teller, Jonathan Elms
exaly  

The market place

2017
openaire   +2 more sources

On the marketing implications of place narratives

Journal of Marketing Management, 2014
Maurice Patterson, Lisa O'Malley, Maria Lichrou   +2 more
exaly