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Place making versus place marketing
2011Renewed attention to neighborhood commercial revitalization in the United States represents a holistic approach to neighborhood revitalization and therecognition of small business in the local economy. As tourism and real estate development become central elements in the new urban economy, theseneighborhood shopping districts also carry potential ...
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The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy
Journal of Business Research, 2020Hongwei He
exaly
An assessment of the use of partial least squares structural equation modeling in marketing research
Journal of the Academy of Marketing Science, 2011Marko Sarstedt +2 more
exaly

