Results 231 to 240 of about 92,745 (332)
Examining the influence of deterrent and enhancement factors on QR-code mobile payment continuance intention: insights from PLS-SEM and IPMA analysis. [PDF]
Rahman A +5 more
europepmc +1 more source
ABSTRACT In mobile game advertising, failure‐depicting advertisements, which intentionally showcase unsuccessful gameplay scenarios, have emerged as an unexpectedly effective promotional strategy. This study examines the psychological mechanisms underlying the effectiveness of fail advertisements, with particular attention to the emotional response of ...
Moon Joonhyun +3 more
wiley +1 more source
Exploring factors influencing student satisfaction in mathematics education using PLS-SEM and fuzzy sets FsQCA. [PDF]
Feng M, Wijaya TT, Ananda R, Du W.
europepmc +1 more source
Abstract Integrating diverse trees and shrubs (hereafter ‘trees’) in agricultural landscapes has emerged as a crucial nature‐based solution to the triple challenge of biodiversity loss, climate change and food security. The potential benefits of on‐farm trees for both people and nature, however, are often constrained by inadequate consideration of ...
Ennia Bosshard +6 more
wiley +1 more source
Psychometric analysis of a KAP questionnaire on green dentistry using PLS-SEM and EFA: a pilot study. [PDF]
Zia N +4 more
europepmc +1 more source
ABSTRACT This study examines how celebrity endorsements drive sustainable consumption by shaping purchase intentions for green moisturizers in China, integrating the Theory of Planned Behavior (TPB) and Source Credibility Theory (SCT). Surveying 700 consumers and applying partial least squares structural equation modeling (PLS‐SEM), we find celebrity ...
Muni Ni‐Ying +4 more
wiley +1 more source
Research on the influencing factors and pathways of user health information disclosure behavior on medical and health platforms: based on PLS-SEM, NCA, and fsQCA analysis. [PDF]
Yu C, Bi Y, Jia J, Liu S, Lv K.
europepmc +1 more source

