Results 231 to 240 of about 92,745 (332)

Fail to Win: How Schadenfreude and Competitive Traits Predict Download Intention in Mobile Game Fail Ads

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT In mobile game advertising, failure‐depicting advertisements, which intentionally showcase unsuccessful gameplay scenarios, have emerged as an unexpectedly effective promotional strategy. This study examines the psychological mechanisms underlying the effectiveness of fail advertisements, with particular attention to the emotional response of ...
Moon Joonhyun   +3 more
wiley   +1 more source

Understanding smallholder decision‐making to increase farm tree diversity: Enablers and barriers for forest landscape restoration in Western Kenya

open access: yesPeople and Nature, EarlyView.
Abstract Integrating diverse trees and shrubs (hereafter ‘trees’) in agricultural landscapes has emerged as a crucial nature‐based solution to the triple challenge of biodiversity loss, climate change and food security. The potential benefits of on‐farm trees for both people and nature, however, are often constrained by inadequate consideration of ...
Ennia Bosshard   +6 more
wiley   +1 more source

Advancing Sustainable Consumption in the Green Skincare Sector: Examining Celebrity Endorsements Through the Theory of Planned Behavior and Source Credibility Theory

open access: yesSustainable Development, EarlyView.
ABSTRACT This study examines how celebrity endorsements drive sustainable consumption by shaping purchase intentions for green moisturizers in China, integrating the Theory of Planned Behavior (TPB) and Source Credibility Theory (SCT). Surveying 700 consumers and applying partial least squares structural equation modeling (PLS‐SEM), we find celebrity ...
Muni Ni‐Ying   +4 more
wiley   +1 more source

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