Results 91 to 100 of about 147,881 (259)
Agribusiness, EarlyView.ABSTRACT Vending is an important sector in the daily lives of many people, and coffee is the most frequently consumed product in the European market. Like many other sectors, vending is responding to the challenge of sustainable development by taking various actions, such as offering increasingly ecologically sound coffee while maintaining/improving ...
Alberto Bertossi +2 more
wiley +1 more source
Internet-induced marketing techniques: Critical factors in viral marketing campaigns [PDF]
, 2008 The rapid diffusion of the Internet and the emergence of various social constructs facilitated by Internet technologies are changing the drivers that define how marketing techniques are developed and refined.
Bourlakis, M +3 more
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Price Transmission During Promotions: A Case Study of Spanish Milk Brands
Agribusiness, EarlyView.ABSTRACT Price promotion is the marketing tool typically used by retail brands to boost sales and gain market share. In this paper, we intend to investigate the price transmission mechanism among competitive brands in Spain when price reductions that are associated with price promotions take place.
Yasmine Bedoui +2 more
wiley +1 more source
Teensites.com: A Field Guide to the New Digital Landscape [PDF]
, 2001 A 2001 report from the Center for Media Education, provided here as background to work produced by Kathryn Montgomery after coming to American University and CSM (see http://www.centerforsocialmedia.org/resources/publications/ecitizens/index2.htm ...
Kathryn Montgomery
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Agribusiness, EarlyView.ABSTRACT Amidst a recent surge in US goat meat imports to meet growing demand, this study contributes to the meat demand literature by examining consumer preferences for goat meat, a relatively healthy and environmentally friendly alternative to other popular meats.
Binod Khanal +2 more
wiley +1 more source
Creative approaches in making objects of identification for Ukrainian companies
Creativity StudiesThe article is devoted to the study of creative approaches of design and advertising specialists in creating logos and trademarks of the companies of Ukraine, other countries of Europe, North America, and the East Asia, that have been successfully ...
Oleksandra Kolisnyk +4 more
doaj +1 more source
Development of professional competence of bachelors of advertising and public relations
Інтегровані комунікації, 2016 In accordance with the bachelor education program of advertising and public relations at the Borys Grinchenko Kyiv University the graduates are meant for mastering the competencies aimed at implementing organizational, managerial, project-oriented ...
Halyna Horbenko
doaj +1 more source
Access to Finance and Innovation in the Canadian Food Processing
Agribusiness, EarlyView.ABSTRACT Innovation is a presumed channel through which finance affects productivity, yet there is limited research testing the relationship between finance and innovation in the food manufacturing sector. The purpose of the paper is to explore the determinants (e.g., financing, R&D, firm size, expenditure on innovation) of the adoption of innovation ...
Getu Hailu, Deepananda Herath
wiley +1 more source
Strategic Planning, Key Tool for Brand Management in the New Advertising Context
Contratexto, 2016 New market conditions combined with continuous technological development in Communication, push brands to take decisions in order to ensure viability.
Santiago Mayorga-Escalada
doaj +1 more source
Agribusiness, EarlyView.ABSTRACT The origin of a product, if associated with good quality, can contribute to building a positive collective reputation, leading to a potential price premium. However, it is conceivable that a producer markets a product by evoking symbols, images, words, and values typical of places other than where it was designed or produced, creating a ...
Annalisa Caloffi +2 more
wiley +1 more source