Results 71 to 80 of about 148,575 (286)
MARKETING STRATEGIES AND TACTICS OF ADVERTISING PROJECTS FOR TOURISM COMPANIES
Модернизация, инновация, развитие, 2017 The subject / topic. The relevance of the article is that today tourism is a massive social and economic phenomenon of global scale, as is known, any vacation begins with advertising.
O. M. Tolmachev
doaj +1 more source
CONCEPTS AND THEORIES REGARDING THE BEHAVIOR OF THE CONSUMER OF PRODUCTS AND SERVICES [PDF]
The essential component of human behavior, the consumer’s behavior restrictively, reflects people’s conduct when it comes to buying and / or consuming material goods and services.
Boncea, Amelia Georgiana +1 more
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The national image of global brands [PDF]
, 2002 As the Chinese use characters based on ideograms, international brands have to choose a proper Chinese name for the market. This paper presents the findings from a detailed study of the Chinese names of 100 international brands along three dimensions ...
Fan, Y
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Recent Advances and Challenges in Ammonia‐Hydrogen Energy Conversion
Advanced Science, EarlyView.This work summarizes the latest progress of various catalytic methods in ammonia‐hydrogen energy conversion. The challenges and outlook of ammonia‐hydrogen energy conversion system are also emphasized. This work expects to build a blueprint of renewable and efficient ammonia‐hydrogen energy conversion systems under mild conditions.
Menghao Lv +6 more
wiley +1 more source
Bulletin of University of Agricultural Sciences and Veterinary Medicine Cluj-Napoca: HorticultureResearch on the use of foreign languages in advertising and packaging identifies English as a medium due to its modern universal appeal. As advertising vehicles become more numerous and diverse, foreign languages have veered from their purely linguistic ...
Erion SHEHU +2 more
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Die intensionele afwyking van die norme van Standaardafrikaans in advertensies
Literator, 2018 The intentional deviation from the norms of Standard Afrikaans in advertising. The visibility of Afrikaans in the market place (media) and the growth of a different type (non-Standard) of Afrikaans in industries such as the music, film, publication ...
Angelique van Niekerk
doaj +1 more source
Advanced Energy Materials, EarlyView.A fluorinated cyclic ether, FDOL, is shown to stabilize Mg metal anodes by tuning Mg2+ solvation of the G2 electrolyte. The G2‐FDOL electrolyte suppresses passivation and thick, diffusion‐blocking Mg deposits, enabling more uniform Mg plating/stripping and sustained interfacial reactions.
Hafiz Ahmad Ishfaq +9 more
wiley +1 more source
Celebrities in advertising: advantages and risks (using the example of MTS advertising series)
НеофилологияINTRODUCTION. In the context of a decreased audience attention to advertising caused by the increasing volume of information, advertising strategies aimed at increasing consumer interest in the advertising product are being formed and developed ...
D. A. Kurchaev
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Internet-induced marketing techniques: Critical factors in viral marketing campaigns [PDF]
, 2008 The rapid diffusion of the Internet and the emergence of various social constructs facilitated by Internet technologies are changing the drivers that define how marketing techniques are developed and refined.
Bourlakis, M +3 more
core
Swedish farmers' approval of nudges
Agribusiness, EarlyView.Abstract Interest in the use of behavioral policy approaches, such as nudges, has strongly increased over the past years, including in the domains of food, agricultural and environmental policies. While the approval of nudges among the general public has been studied extensively, we know little about the attitude of farmers toward nudging. Farmers may (
Liesbeth Colen +2 more
wiley +1 more source