Results 91 to 100 of about 148,575 (286)
Agribusiness, EarlyView.ABSTRACT Amidst a recent surge in US goat meat imports to meet growing demand, this study contributes to the meat demand literature by examining consumer preferences for goat meat, a relatively healthy and environmentally friendly alternative to other popular meats.
Binod Khanal +2 more
wiley +1 more source
Access to Finance and Innovation in the Canadian Food Processing
Agribusiness, EarlyView.ABSTRACT Innovation is a presumed channel through which finance affects productivity, yet there is limited research testing the relationship between finance and innovation in the food manufacturing sector. The purpose of the paper is to explore the determinants (e.g., financing, R&D, firm size, expenditure on innovation) of the adoption of innovation ...
Getu Hailu, Deepananda Herath
wiley +1 more source
Creative approaches in making objects of identification for Ukrainian companies
Creativity StudiesThe article is devoted to the study of creative approaches of design and advertising specialists in creating logos and trademarks of the companies of Ukraine, other countries of Europe, North America, and the East Asia, that have been successfully ...
Oleksandra Kolisnyk +4 more
doaj +1 more source
Development of professional competence of bachelors of advertising and public relations
Інтегровані комунікації, 2016 In accordance with the bachelor education program of advertising and public relations at the Borys Grinchenko Kyiv University the graduates are meant for mastering the competencies aimed at implementing organizational, managerial, project-oriented ...
Halyna Horbenko
doaj +1 more source
DOES POSITIONING HAVE A PLACE IN THE MINDS OF OUR STUDENTS? [PDF]
Positioning is one of the most powerful marketing concepts. At the beginning, the meaning of positioning was rather limited, focusing on the concept of reputation. Then it became ”the place a brand occupies in the mind of its target audience”. Under this
Brandabur Raluca Ecaterina +2 more
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Agribusiness, EarlyView.ABSTRACT The origin of a product, if associated with good quality, can contribute to building a positive collective reputation, leading to a potential price premium. However, it is conceivable that a producer markets a product by evoking symbols, images, words, and values typical of places other than where it was designed or produced, creating a ...
Annalisa Caloffi +2 more
wiley +1 more source
Strategic Planning, Key Tool for Brand Management in the New Advertising Context
Contratexto, 2016 New market conditions combined with continuous technological development in Communication, push brands to take decisions in order to ensure viability.
Santiago Mayorga-Escalada
doaj +1 more source
MARKETING MIX STRATEGIES OF SMALL MANUFACTURERS OF INDIA: PUNJAB EXPERIENCE [PDF]
The aim of the paper is to study the product planning and positioning, factors influencing their price decision, selection of distribution and media channels by the Small-Scale manufactures in the leading industrial state of Punjab.
Raghbir SINGH, Raj Kumar GAUTAM
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Agribusiness, EarlyView.ABSTRACT Sustainability labels can help support consumers select more socially and environmentally friendly options, thereby enhancing returns for conscientious producers and promoting the transition to a more sustainable food system. However, consumer confusion regarding labels' meaning undermines their effectiveness.
Monika Hartmann +4 more
wiley +1 more source