Results 81 to 90 of about 4,691 (244)
Consumer Preferences for Craft Beer: The Interplay of Localness and Advertising Language
Agribusiness, EarlyView.ABSTRACT This study explores the influence of the language of the label, origin of production, and origin of brewing ingredients on Croatian consumers' preferences and willingness to pay for organic craft beer. Employing an online survey and a choice experiment among 223 Croatian alcohol consumers, we find that while there's a willingness to pay a ...
Marija Cerjak +2 more
wiley +1 more source
SIMBOL BUDAYA SEBAGAI REPRESENTASI POSITIONING DALAM IKLAN PRODUK MOBIL EROPA DAN MOBIL JEPANG
Nirmana, 2003 Understanding advertising is not as simple and short as looking at it. Besides it is used as visual approach to create persuasif communication%2C advetisement can be created with something pointed to reality and hyperreality.
Andrian Dektisa Hagijanto
doaj
Agribusiness, EarlyView.ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani +6 more
wiley +1 more source
Tea tales: An analytical exploration of branding strategies and consumer trends in the tea industry
Journal of Agriculture and Food ResearchTea is the second most consumed beverage worldwide, with India playing a pivotal role in its production and trade. The Nilgiris district, one of India’s key tea-producing regions, contributes significantly to the industry through its cultivation of ...
G. Surya, P. Anbarasan
doaj +1 more source
Assessing the Impact of Promotions on Consumer Purchasing Behavior During Crises
Agribusiness, EarlyView.ABSTRACT Understanding how households modify their food expenditure decisions during times of crisis is essential because consumer purchasing behavior frequently changes during these times. This study looks at these behavioral shifts during the COVID‐19 pandemic, concentrating on how price sensitivity and response to sales promotions changed over the ...
Wafa Mehaba, José María Gil
wiley +1 more source
Shodh SariThe article provides an overview of the components of a global marketing approach. It covers organizational context, standardizing goods and worldwide branding, market division and positioning, pricing and shipping with a focus on gray commerce, and ...
Dr. Taru Gupta
doaj +1 more source
Market‐Based Nutrition Regulation and Adult BMI Dynamics in Latin America
Agribusiness, EarlyView.ABSTRACT Market‐based nutrition policies, including interpretative labeling systems and taxes on sugar‐sweetened beverages (SSBs), have been widely adopted across Latin America to influence dietary choices and address rising obesity rates. While prior research documents change in food purchasing and product reformulation following these policies ...
Emiliano Lopez Barrera, Grace Melo
wiley +1 more source
Food Prices and Inflation Expectations in New Zealand
Agribusiness, EarlyView.ABSTRACT Food prices are conspicuous, and spending on food constitutes a considerable share of household expenditure. In this study, we use partially identified Bayesian structural vector autoregression models to analyze the effects of food price shocks on core inflation and 1‐ and 5‐year inflation expectations in New Zealand.
Puneet Vatsa +2 more
wiley +1 more source
Agribusiness, EarlyView.ABSTRACT Using survey and discrete choice experiment data, we examined US specialty crop growers' preferences for marketing contract attributes in the context of emerging blockchain‐based technologies and expanding traceability initiatives. Results show that farmers preferred traditional written contracts but might be willing to accept digital ...
Elizabeth Canales +3 more
wiley +1 more source
AIChE Journal, EarlyView.Abstract Magnetic field‐assisted concentration swing adsorption (CSA) provides an electrification‐compatible alternative to conventional temperature swing adsorption (TSA) by enabling rapid heating/cooling and energy‐efficient regeneration under near‐isothermal conditions, thereby eliminating the need for sensible heat input.
Xiaohao Jia, Fateme Rezaei
wiley +1 more source