Results 61 to 70 of about 148,575 (286)

'What we might expect - if the highbrow weeklies advertized like the patent foods': Time and Tide, advertising, and the 'battle of the brows' [PDF]

open access: yes, 2011
This essay examines both the advertising content and a discourse about commercial culture in the feminist weekly periodical Time and Tide. Taking a cue from Sean Latham and Robert Scholes's emphasis on advertising as 'a vital, even crucial part of the ...
Clay, C
core   +1 more source

The Importance of Metal‐Organic Framework Linker Atoms for CO2 Reduction: A DFT Study

open access: yesAdvanced Science, EarlyView.
Using DFT, we examine the role of linker atoms in CO2 reduction on copper‐based metal organic frameworks (Cu MOFs). Our calculations reveal that linker atoms may serve as both CO2 and H‐shuttling sites and suggest linker electrostatics as a descriptor for linker activity. ABSTRACT Although the metal within the secondary building unit of a metal‐organic
Ugochukwu Nwosu, Samira Siahrostami
wiley   +1 more source

Exploring the Influence of a Competitive Environment and Marketing Trends on Sports Coaches’ Attitudes Towards Advertising

open access: yesPhysical Culture and Sport: Studies and Research
This study examines how commercialization and a competitive environment (CE) in sports have reshaped the role of coaches, positioning them as both athletic leaders and key influencers in marketing trends (MT) and strategies.
Yurtsızoğlu Zühal   +3 more
doaj   +1 more source

Crystal Facet‐Polysaccharide Matching in CFS‐P Nanocrystals Drives Fungal Uptake, Vacuole Destruction, and Selective Antifungal Activity

open access: yesAdvanced Science, EarlyView.
Facet‐engineered PVP‐capped CuFeSe2 nanocrystals exhibit potent, selective antifungal activity by strongly binding cell‐wall mannan, enabling vacuolar entry and organelle disruption. High‐index facets show superior mannan affinity, validated by theoretical calculations and experiments. CFS‐P induces vacuolar cavitation, mitochondrial abnormalities, and
Zhaohui Wang   +10 more
wiley   +1 more source

Hashtags in the advertising texts of glossy magazines: types and functions

open access: yesДинамика медиасистем, 2021
The article raises the problem of the functioning of hashtags as structural elements of the creolized advertising texts of glossy magazines for men and women: “ELLE”, “Esquire”, “GQ”, “Harper’s Bazaar” and others.
Ольга Селеменева
doaj  

Beyond the brotherhood: Skoal Bandits' role in the evolution of marketing moist smokeless tobacco pouches. [PDF]

open access: yes, 2017
Background:Since 2006, "snus" smokeless tobacco has been sold in the U.S.. However, U.S. Smokeless Tobacco (USST) and Swedish Match developed and marketed pouched moist snuff tobacco (MST) since 1973.
Hendlin, Yogi H   +3 more
core   +2 more sources

Distinct Biotypes of Visual Perception in Major Depressive Disorder

open access: yesAdvanced Science, EarlyView.
In a discover dataset (272 acute MDD patients), this work identifies a novel depression biotype characterized by impaired visual motion perception, using machine learning clustering. An independent dataset confirms the robustness of this biotype through cross‐validation and demonstrates its generalizability.
Zhuoran Cai   +13 more
wiley   +1 more source

Holy pharma! : healthism discourses in a pharmaceutical advertising website : a thesis presented in partial fulfillment of the requirements for the degree of Master of Arts in Psychology at Massey University [PDF]

open access: yes, 2009
Pages 123 and 143 are missing from the original copy.Modern changes in the public health philosophy and government legislation reflect a desire of health for all. The changes support a new healthism ideology that controls the experience and definition of
Hathaway, Madeleine
core  

Orthogonal Design of Competing Deprotonation Process in Cation‐Mediated Ni(OH)2 for Achieving Industrial Level Biomass Electrooxidation

open access: yesAdvanced Science, EarlyView.
A Cu‐mediated Ni(OH)2 catalyst with orthogonal activity by precise valence engineering simultaneously accelerates rate‐determining aldehyde C─H activation in HMF oxidation and impedes O─H deprotonation in competing OER. This multi‐functional synergistic catalysis enables FDCA production at industrial‐level current densities without sacrificing FEFDCA ...
Junge Yang   +7 more
wiley   +1 more source

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