Results 101 to 110 of about 147,881 (259)
Agribusiness, EarlyView.ABSTRACT Sustainability labels can help support consumers select more socially and environmentally friendly options, thereby enhancing returns for conscientious producers and promoting the transition to a more sustainable food system. However, consumer confusion regarding labels' meaning undermines their effectiveness.
Monika Hartmann +4 more
wiley +1 more source
STRATEGICALLY REPOSITIONING RUSSIA [PDF]
Positioning is a very important marketing concept. Its importance was strongly emphasized and implemented in the case of companies, but is somehow neglected when it comes to states. A country acquires a position in the mind of a person very much like any
Brandabur Raluca Ecaterina +2 more
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Consumer Preferences for Craft Beer: The Interplay of Localness and Advertising Language
Agribusiness, EarlyView.ABSTRACT This study explores the influence of the language of the label, origin of production, and origin of brewing ingredients on Croatian consumers' preferences and willingness to pay for organic craft beer. Employing an online survey and a choice experiment among 223 Croatian alcohol consumers, we find that while there's a willingness to pay a ...
Marija Cerjak +2 more
wiley +1 more source
Evolución y efectividad de las estrategias publicitarias: Su impacto en el posicionamiento de marca
Mundo FescThis article aims to explore how advertising strategies have evolved and been effective, as well as to understand their impact on brand positioning and their influential role in the perception, recognition, and effective positioning of brands in a market
Juan Gabriel Bocota Tamaran +2 more
doaj
SIMBOL BUDAYA SEBAGAI REPRESENTASI POSITIONING DALAM IKLAN PRODUK MOBIL EROPA DAN MOBIL JEPANG
Nirmana, 2003 Understanding advertising is not as simple and short as looking at it. Besides it is used as visual approach to create persuasif communication%2C advetisement can be created with something pointed to reality and hyperreality.
Andrian Dektisa Hagijanto
doaj
COMPANIES WITH MARKET POSITIONING BRANDS [PDF]
Positioning a company on the market by the usage of brands is defined as the act ofdesigning the supply and its image on the market, so as to occupy a distinct place in the minds of theirtarget audience.
Filimon Stremtan, Ruxandra Radoviciu
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Agribusiness, EarlyView.ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani +6 more
wiley +1 more source
Tea tales: An analytical exploration of branding strategies and consumer trends in the tea industry
Journal of Agriculture and Food ResearchTea is the second most consumed beverage worldwide, with India playing a pivotal role in its production and trade. The Nilgiris district, one of India’s key tea-producing regions, contributes significantly to the industry through its cultivation of ...
G. Surya, P. Anbarasan
doaj +1 more source
Assessing the Impact of Promotions on Consumer Purchasing Behavior During Crises
Agribusiness, EarlyView.ABSTRACT Understanding how households modify their food expenditure decisions during times of crisis is essential because consumer purchasing behavior frequently changes during these times. This study looks at these behavioral shifts during the COVID‐19 pandemic, concentrating on how price sensitivity and response to sales promotions changed over the ...
Wafa Mehaba, José María Gil
wiley +1 more source
Moderating effect of the type of brand on the belief-attitude-behaviour model [PDF]
, 2017 Drawing from the Signaling theory we built a model of the moderating effects of the type of brand in a belief-attitude-behaviour model, namely brand evaluation, brand attitude and purchase intention.
Llonch Andreu, Joan +3 more
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