Results 11 to 20 of about 147,881 (259)
TIGA PEREMPUAN MEMBACA IKLAN VASELINE MAN VERSI PEMAIN SEPAK BOLA
Capture, 2016 Television as a cultural phenomenon and agent frame the world through language codes. Commercial advertising plays a major role in the survival of television stations and industrial commodities. Television advertising is positioned as a text.
Citra Dewi Utami
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Научный диалог, 2019 The analysis of communication tools of social marketing used for positioning and promotion of products of sports brands such as Puma, Reebok, Adidas Originals is presented. The author proceeds from the fact that sports products are closely connected with
M. V. Terskikh
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Advertising and Public Relations. An Analytical Approach [PDF]
Revista de Management Comparat InternationalThis paper explores the complementary roles of advertising and public relations in shaping public perception, promoting products, and fostering long-term relationships with stakeholders.
Cezar Ionuț BICHESCU +2 more
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The constitutional protection of the consumer against deceptive publicity
methaodos.revista de ciencias sociales, 2018 The dynamics of the consumer society has turned misleading advertising into one of the main problems that citizens face in contemporary times. The need of the entrepreneur to extend his products to a massive public, in a competitive market, sometimes ...
Jesús López de Lerma Galán
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Cognitive Approach to the Stereotypical Placement of Women in Visual Advertising Space [PDF]
Respectus Philologicus, 2013 This article conceptualizes the image of women in the sexist advertisements of the 1950s and 60s and in current advertising discourse by combining the research traditions of both cognitive linguistics and semiotic image analysis.
Simona Amankevičiūtė
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EVALUASI MARKETING COMMUNICATION PADA BRAND POSITIONING CONRESCA
Jurnal Performa, 2016 Penelitian ini bertujuan untuk mengevaluasi marketing communication pada brand positioning Conresca dengan menggunakan empat indikator yaitu, advertising, direct marketing, word of mouth marketing, and personal selling..
Anthony Cendekia Sindarta +1 more
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Small and Medium Enterprises Brand Positioning Through Guerilla Marketing Principles
Vilnius University Open Series, 2021 The article analyses the positioning process of small and medium enterprises using the principles of guerrilla marketing. At the beginning of a business start-up, the positioning process becomes crucial to gain a competitive advantage in a crowded market.
Viltė Lubytė
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Realization of Communicative Strategies and Tactics through Using the Auto-Ethnonym “Russian”
Научный диалог, 2017 The results are presented of the study of the mechanisms of realizing the communicative strategies and tactics in Russian advertising discourse, the language representative of which is auto-ethnonym Russian and corresponding derivatives.
K. A. Sukhareva
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Building brands through experiential events: when entertainment meets education [PDF]
, 2018 Experiential marketing is increasingly getting companies’ attention as a strategy to interact with consumers and engage them to better convey their brand image and positioning.
Addis, Michela +2 more
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The effects of regulatory focus and mixed valence imagery and analytical attributes on product decisions [PDF]
, 2017 Purpose The purpose of this paper is to investigate the effects of regulatory focus (promotion vs prevention) and mixed valence attributes (positive imagery and negative analytical vs negative imagery and positive analytical) on consumers’ evaluation ...
Roy, Rajat
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