Results 31 to 40 of about 4,691 (244)

Language game as a tool of advertising creativity [PDF]

Актуальные проблемы филологии и педагогической лингвистики
The paper investigates language game as a key tool of advertising creativity in the context of information overload and intense competition for audience attention.
Marina V. Terskikh, Olga A. Zaytseva
doaj   +1 more source

Characterization of Aluminized Layers on Inconel‐738 Alloy: Microstructure, Modeling of Aluminizing Kinetics, and Thermal Behavior

Advanced Engineering Materials, EarlyView.
This study explored how effective nickel aluminide coatings are obtained in providing oxidation resistance applied to the Inconel 738 alloy, modeling with diffusion models. In the present study, kinetics and thermal behavior of the Inconel 738 alloy were studied by the low‐temperature thermoreactive aluminizing process, which was carried out at 625°C ...
Gozde Celebi Efe, Tuba Yener, Suayb Cagri Yener, Mourad Keddam, Cuma Bindal   +4 more
wiley   +1 more source

Electrolyte‐Induced Cu+ Preservation Results in a Selectivity Switch of Electrocatalytic CO2 Reduction at a Copper‐Organic Framework as Electrocatalyst

Advanced Functional Materials, EarlyView.
The active role of KCl as a neutral electrolyte enables switching the selectivity on a Cu organic framework from C1 to C2+ products during electrocatalytic CO2 reduction. ABSTRACT We introduce a copper‐nicotinate (Cu‐NA) framework as a halogenide‐stabilized Cu+/Cu0 pre‐catalyst for electrocatalytic CO2 reduction with high C2+ selectivity in a “neutral”
Anirudha Shekhawat, Muhammad Adib Abdillah Mahbub, Lejing Li, Bashir Eid, Ridha Zerdoumi, Sabine Seisel, Carla Santana Santos, Nini Zhang, Thomas Quast, Xin Wang, Wolfgang Schuhmann, Debanjan Das   +11 more
wiley   +1 more source

Positive uncertainty: the benefit of the doubt in advertising [PDF]

International Journal of Advertising, 2016
Positive uncertainty refers to uncertainty surrounding an anticipated positive outcome. It provides consumers with the opportunity to imagine and speculate on a product's or experience's potentially positive characteristics. Research has shown that when uncertainty is associated with something positive, consumers may prefer uncertainty to certainty. In
Ketelaar, P.E., Riet, J.P. van 't, Thorbjornsen, H., Buijzen, M.A.   +3 more
openaire   +4 more sources

Polymorph‐Specific Electronic Transduction in WO3 during Molecular Sensing

Advanced Materials, EarlyView.
Metal‐oxide polymorphs with similar surface chemistry can nevertheless exhibit distinct sensing properties. In γ‐ and ε‐WO3, analyte adsorption appears comparable; yet, only ε‐WO3 induces a pronounced lattice electronic perturbation that accommodates charge in sub‐conduction band minimum states.
Matteo D'Andria, Meng Yin, Stefan Neuhauser, Vlasis G. Mavrantzas, Ying Chen, Ken Suzuki, Andreas T. Güntner   +6 more
wiley   +1 more source

Experiential marketing and income from the industrial sector of the city of Cuenca

Revista Arbitrada Interdisciplinaria Koinonía, 2020
The objective of the research is to analyze the experiential marketing and the income of the industrial sector through the company Lácteos San Antonio in the city of Cuenca-Ecuador. It was based on a descriptive non-experimental cross-sectional type. The
Marco Vinicio Gavilanez-Espinoza, José Alberto Rivera-Costales, Joffre Edgar Ivonne Boza-Aguirre, Edwin Joselito Vásquez-Erazo   +3 more
doaj   +1 more source

n‐Type Polymer Radio Frequency Rectifiers Operating at 18.5 GHz

Advanced Materials, EarlyView.
Combining an n‐doped polymer semiconductor with wafer‐scale asymmetric planar electrodes featuring work function‐engineered contacts yields radio‐frequency diodes and rectifying circuits operating at up to 18.5 GHz. The devices combine scalable manufacturing with an operating frequency previously unattainable by large‐area organic electronics ...
Lazaros Panagiotidis, Filip Aniés, Yiyang Yu, Mohammed Ghadiyali, Hendrik Faber, Zhanibek Bizak, Youssef Kabri, Pavlos Tzourmpakis, Suman Mandal, Linqu Luo, Temur Maksudov, Mohamad Insan Nugraha, Harold F. Mazo‐Mantilla, Patrice Vanelle, Julie Broggi, Khaled N. Salama, Udo Schwingenschlögl, Martin Heeney, Atif Shamim, Thomas D. Anthopoulos   +19 more
wiley   +1 more source

TOURISM PROMOTION FOR UNKNOWN AREAS IN ROMANIA [PDF]

Risk in Contemporary Economy, 2013
The paper is an effort to unknown areas identity affirmation, through collaborative development of advertising mix, with an emphasis on virtual platforms as admissible solution for increasing visibility.
Fotache Lacramioara, Micu Adrian, Bleoju Gianita   +2 more
doaj  

Organic Materials of Tomorrow: Horizons of Artificial Intelligence

Advanced Materials, EarlyView.
This review examines machine learning techniques accelerating the discovery of organic semiconductors by linking molecular structure to properties. Key methods include graph neural networks, generative models, and active learning. Applications to organic photovoltaics demonstrate practical impact.
Harold Mena, J. Terence Blaskovits, Kun‐Han Lin, Denis Andrienko   +3 more
wiley   +1 more source

The Importance of Metal‐Organic Framework Linker Atoms for CO2 Reduction: A DFT Study

Advanced Science, EarlyView.
Using DFT, we examine the role of linker atoms in CO2 reduction on copper‐based metal organic frameworks (Cu MOFs). Our calculations reveal that linker atoms may serve as both CO2 and H‐shuttling sites and suggest linker electrostatics as a descriptor for linker activity. ABSTRACT Although the metal within the secondary building unit of a metal‐organic
Ugochukwu Nwosu, Samira Siahrostami
wiley   +1 more source