Results 11 to 20 of about 4,691 (244)
Advertising and Public Relations. An Analytical Approach [PDF]
Revista de Management Comparat InternationalThis paper explores the complementary roles of advertising and public relations in shaping public perception, promoting products, and fostering long-term relationships with stakeholders.
Cezar Ionuț BICHESCU +2 more
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Cognitive Approach to the Stereotypical Placement of Women in Visual Advertising Space [PDF]
Respectus Philologicus, 2013 This article conceptualizes the image of women in the sexist advertisements of the 1950s and 60s and in current advertising discourse by combining the research traditions of both cognitive linguistics and semiotic image analysis.
Simona Amankevičiūtė
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The constitutional protection of the consumer against deceptive publicity
methaodos.revista de ciencias sociales, 2018 The dynamics of the consumer society has turned misleading advertising into one of the main problems that citizens face in contemporary times. The need of the entrepreneur to extend his products to a massive public, in a competitive market, sometimes ...
Jesús López de Lerma Galán
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EVALUASI MARKETING COMMUNICATION PADA BRAND POSITIONING CONRESCA
Jurnal Performa, 2016 Penelitian ini bertujuan untuk mengevaluasi marketing communication pada brand positioning Conresca dengan menggunakan empat indikator yaitu, advertising, direct marketing, word of mouth marketing, and personal selling..
Anthony Cendekia Sindarta +1 more
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Realization of Communicative Strategies and Tactics through Using the Auto-Ethnonym “Russian”
Научный диалог, 2017 The results are presented of the study of the mechanisms of realizing the communicative strategies and tactics in Russian advertising discourse, the language representative of which is auto-ethnonym Russian and corresponding derivatives.
K. A. Sukhareva
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Country Image in Advertising Discourse: Between Commercial and Social Components
Научный диалог, 2020 The ways of creating the country’s image in the texts of modern Russian commercial advertising, namely, such a variety, which is defined as nationally oriented advertising are discussed in the article.
E. N. Remchukova, V. A. Omelianenko
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Small and Medium Enterprises Brand Positioning Through Guerilla Marketing Principles
Vilnius University Open Series, 2021 The article analyses the positioning process of small and medium enterprises using the principles of guerrilla marketing. At the beginning of a business start-up, the positioning process becomes crucial to gain a competitive advantage in a crowded market.
Viltė Lubytė
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Sensors, 2019 Indoor positioning systems (IPS) are used to locate people or objects in environments where the global positioning system (GPS) fails. The commitment to make bluetooth low energy (BLE) technology the leader in IPS and their applications is clear: Since ...
Gabriele Salvatore de Blasio +3 more
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Impact of Beacon-Dependent Parameters on Bluetooth Low Energy Indoor Positioning Accuracy
Proceedings, 2018 Blue Low Energy technology is playing an important role nowadays in ubiquitous systems, being the beacons a key element. The configuration of parameters related to the beacons, such as their transmission power or their advertising interval should be ...
Gabriel de Blasio +4 more
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