Results 21 to 30 of about 148,575 (286)

Country Image in Advertising Discourse: Between Commercial and Social Components

Научный диалог, 2020
The ways of creating the country’s image in the texts of modern Russian commercial advertising, namely, such a variety, which is defined as nationally oriented advertising are discussed in the article.
E. N. Remchukova, V. A. Omelianenko
doaj   +1 more source

Beacon-Related Parameters of Bluetooth Low Energy: Development of a Semi-Automatic System to Study Their Impact on Indoor Positioning Systems

Sensors, 2019
Indoor positioning systems (IPS) are used to locate people or objects in environments where the global positioning system (GPS) fails. The commitment to make bluetooth low energy (BLE) technology the leader in IPS and their applications is clear: Since ...
Gabriele Salvatore de Blasio, José Carlos Rodríguez-Rodríguez, Carmelo R. García, Alexis Quesada-Arencibia   +3 more
doaj   +1 more source

Construction of Brand Identity through Language in the Video Advertisements of Pakistani Telecom Companies

NUST Journal of Social Sciences and Humanities, 2021
This research explored the construction of brand identity in the video advertisements of Pakistani telecom companies. Brand identity is constructed mainly by showing competitor’s submissive and weaker image rather than by using creative and unique ...
Sohaib Ul Hassan, Hammad Mushtaq
doaj   +3 more sources

Combining Multichannel RSSI and Vision with Artificial Neural Networks to Improve BLE Trilateration

Sensors, 2022
The demands for accurate positioning and navigation applications in complex indoor environments such as emergency call positioning, fire-fighting services, and rescue operations are increasing continuously.
Sharareh Naghdi, Kyle O’Keefe
doaj   +1 more source

Impact of Beacon-Dependent Parameters on Bluetooth Low Energy Indoor Positioning Accuracy

Proceedings, 2018
Blue Low Energy technology is playing an important role nowadays in ubiquitous systems, being the beacons a key element. The configuration of parameters related to the beacons, such as their transmission power or their advertising interval should be ...
Gabriel de Blasio, Alexis Quesada-Arencibia, José Carlos Rodríguez-Rodríguez, Carmelo R. García, Roberto Moreno-Díaz Jr.   +4 more
doaj   +1 more source

Functioning of the Clothing Networks on the Global Markets - Comparative Analysis [PDF]

, 2011
In the clothing sector the partnership networks are being created between the economic subject, because such actions are aimed at minimising the risk, as well as to reducing the production and distribution costs.
Malinowska-Olszowy Monika
core   +2 more sources

Cutaneous Phosphorylated Alpha‐Synuclein in Lewy Body Dementia

Annals of Clinical and Translational Neurology, EarlyView.
ABSTRACT Objective To determine the test performance of cutaneous phosphorylated alpha‐synuclein (P‐SYN) in dementia with Lewy bodies (DLB), individuals with reduced Montreal Cognitive Assessment (MoCA) and healthy controls. Methods This is the first subgroup analysis of the Synuclein‐One study, a prospective, blinded study evaluating P‐SYN detection ...
Christopher H. Gibbons, Todd Levine, Charles H. Adler, Bailey Bellaire, Ningshan Wang, Pinky Agarwal, Georgina M. Aldridge, Alexandru Barboi, Daniel Claassen, Virgilio G. H. Evidente, Douglas Galasko, Alejandra Gonzalez‐Duarte, Ramon Gil, Mark Gudesblatt, Stuart H. Isaacson, Horacio Kaufmann, Pravin Khemani, Rajeev Kumar, Guillaume Lamotte, Andy J. Liu, Nikolaus R. McFarland, Mitchell G. Miglis, Adam Reynolds, Gregory A. Sahagian, Marie‐Helene Saint‐Hilaire, Julie B. Schwartzbard, Wolfgang Singer, Michael J. Soileau, Steven Vernino, Patricio Millar Vernetti, Oleg Yerstein, Roy Freeman   +31 more
wiley   +1 more source

Destination brand positioning slogans - towards the development of a set of accountability criteria [PDF]

, 2004
A significant gap in the tourism and travel literature exists in the area of tourism destination branding. While interest in applications of brand theory to practise in tourism is increasing, there is a paucity of published research in the literature to ...
Pike, Steven
core   +1 more source

A Prospective Study of Individuals at Risk of Multiple Sclerosis Informs the Design of Primary Prevention Studies

Annals of Clinical and Translational Neurology, EarlyView.
ABSTRACT Objective In multiple sclerosis, the optimal time for deploying a therapeutic intervention is before the central nervous system is damaged; given the success of trials treating the earliest stage of MS, the radiologically isolated syndrome, developing primary prevention strategies is an important next challenge.
Amy W. Laitinen, Ceren Tozlu, Tina Roostaei, Fatoumata Diallo, Kaho Onomichi, Jiyeon Son, Zongqi Xia, Philip L. De Jager   +7 more
wiley   +1 more source

Sex Representation in US Stroke Clinical Trials: A Decade of Trends and Challenges

Annals of Clinical and Translational Neurology, EarlyView.
ABSTRACT Objective Stroke remains a major cause of disability and mortality in the US, with significant sex‐based disparities, and females remain underrepresented in stroke clinical trials. We aimed to examine sex representation in US‐based stroke clinical trials, identify trial characteristics associated with higher female enrollment (≥ 50%), and ...
Chaitali Dagli, Mudasir Andrabi, Tova Cohen, Pranali G. Patel, Tapasya Katta, Chen Lin   +5 more
wiley   +1 more source