Results 271 to 280 of about 148,575 (286)

The Impact of Advertising Positioning Strategies on Consumer Price Sensitivity

Journal of Marketing Research, 1998
exaly   +2 more sources

A European tobacco advertising ban

Ca-A Cancer Journal for Clinicians, 1998
exaly  

At Queensland: Position advertised

Japanese Studies, 1987
openaire   +1 more source

English, advertising and positioning: the impact of English on Chinese people’s daily lives

Journal of World Languages, 2015
Songqing Li
exaly  

Foreign Languages in Advertising as Implicit Country-of-Origin Cues: Mechanism, Associations, and Effectiveness

Journal of International Consumer Marketing, 2017
Jos Hornikx, Frank Van Meurs
exaly  

The moderating effect of self-esteem on consumer responses to global positioning in advertising

International Journal of Advertising, 2017
exaly  

Advertising and brand positioning

2013
openaire   +1 more source

Advertising Effects and Effectiveness

European Journal of Marketing, 1993
exaly  

Cigarette advertising policy and coverage of smoking and health in British women's magazines

Lancet, The, 1991
exaly  

Associative Positioning Strategies through Comparative Advertising: Attribute versus Overall Similarity Approaches

Journal of Marketing Research, 1987
exaly