Results 281 to 286 of about 148,575 (286)

Position Advertising Copytesting (PACT)

2004
openaire   +1 more source

Classified Advertising: Positions Open

American Journal of Health-System Pharmacy, 1986
openaire   +1 more source

Positioning brand extensions in comparative advertising: An assessment of the roles of comparative brand similarity, comparative claims, and consumer product knowledge

Journal of Marketing Communications, 2011
exaly  

Advertising oversell?

Nature Reviews Drug Discovery, 2008
exaly  

Advertising and Brand Positioning

2012
openaire   +1 more source

DTC advertising a positive shift?

PharmacoEconomics & Outcomes News, 2002
openaire   +1 more source