Results 261 to 270 of about 148,575 (286)

POSITIONS ADVERTISED

Australian Veterinary Journal, 1935
openaire   +1 more source

The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness: a construal level perspective

International Marketing Review, 2022
Felix Septianto, Arnold Japutra, Billy Sung   +2 more
exaly  

Effects of underdog (vs. top dog) positioning advertising

International Journal of Advertising, 2015
James W Gentry
exaly  

Associative and dissociative comparative advertising strategies in broadening brand positioning

Journal of Business Research, 2014
Christina Saenger
exaly  

Brand Positioning through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture

Journal of Marketing, 1999
Dana L Alden, Rajeev Batra
exaly  

Asymmetric Store Positioning and Promotional Advertising Strategies: Theory and Evidence

Marketing Science, 2002
Shantanu Dutta
exaly  

Consumer World-Mindedness and Attitudes toward Product Positioning in Advertising: An Examination of Global versus Foreign versus Local Positioning

Journal of International Marketing, 2011
Edwin J Nijssen
exaly  

Advertisement-position vacancy

Journal of Substance Abuse Treatment, 2003
openaire   +1 more source

The influence of global and local iconic brand positioning on advertising persuasion in an emerging market setting

Journal of International Business Studies, 2017
Martin Heinberg, H Erkan Ozkaya
exaly  

Tobacco industry strategies for influencing European Community tobacco advertising legislation

Lancet, The, 2002
Asaf Bitton, Stanton A Glantz
exaly