Results 241 to 244 of about 4,691 (244)

DTC advertising a positive shift?

PharmacoEconomics & Outcomes News, 2002
openaire   +1 more source

Coordinating Advertising Strategy, Branding, and Positioning

2008
exaly  

Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising20005by Richard D. Czerniawski and Michael W. Maloney. Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising. New York, NY: AMACOM/American Management Association 1999. 320 pp. $24 (paperback)

Journal of Consumer Marketing, 2000
exaly  

Advertising Effects and Effectiveness

European Journal of Marketing, 1993
exaly