Results 231 to 240 of about 4,691 (244)

English, advertising and positioning: the impact of English on Chinese people’s daily lives

Journal of World Languages, 2015
Songqing Li
exaly  

Brand Positioning through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture

Journal of Marketing, 1999
Dana L Alden, Jan-Benedict E M Steenkamp, Rajeev Batra   +2 more
exaly  

The Impact of Advertising Positioning Strategies on Consumer Price Sensitivity

Journal of Marketing Research, 1998
Ajay Kalra, Ronald C Goodstein
exaly  

The influence of global and local iconic brand positioning on advertising persuasion in an emerging market setting

Journal of International Business Studies, 2017
Martin Heinberg, H Erkan Ozkaya, Taube Markus   +2 more
exaly  

Advertising and Brand Positioning

2012
openaire   +1 more source

Positioning brand extensions in comparative advertising: An assessment of the roles of comparative brand similarity, comparative claims, and consumer product knowledge

Journal of Marketing Communications, 2011
Lien-Ti Bei, Yung-Cheng Shen
exaly  

At Queensland: Position advertised

Japanese Studies, 1987
openaire   +1 more source

A European tobacco advertising ban

Ca-A Cancer Journal for Clinicians, 1998
John R Seffrin
exaly  

An Assessment of Mobile Advertising Effectiveness on Indoor Positioning

2017
Yu-Tuan Chou
exaly  

Advertisement-position vacancy

Journal of Substance Abuse Treatment, 2003
openaire   +1 more source