Results 211 to 220 of about 4,691 (244)

Perceptions of healthcare professionals in rheumatology on the use of prediction models in clinical practice. [PDF]

Rheumatol Adv Pract
Fadaei S, de Groot P, Kuin RRG, Spierings J, Herman A, Welsing PMJ, Verhoef LM.   +6 more
europepmc   +1 more source

"Who the hell is upstream pushing them all in?" Reclaiming public health's defining metaphor to counter the commercial determinants of health. [PDF]

PLOS Glob Public Health
van Schalkwyk MCI, Hawkins B, Collin J, Petticrew M.   +3 more
europepmc   +1 more source

Discourses on children and health in National Public Health Policy documents: examples from Sweden and Norway. [PDF]

Health Promot Int
Lögdberg U, Hammerin Z, Hedin G, Oldeide O, Tjelta T, Dahl BM, Clancy A.   +6 more
europepmc   +1 more source

What Supports and Constrains the Implementation of Robust and Rapid Evaluation Within Local Government Public Health Systems? [PDF]

Health Expect
Bridge G, Wills J, Oha JT, Mills T, Radomska A, Sykes S.   +5 more
europepmc   +1 more source

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Negative Advertising and Competitive Positioning

Management Science, 2023
Negative advertising provides information about the weaknesses of a competitor’s product. We study negative advertising with a focus on how its regulation impacts product positioning for profit-maximizing firms. We build a model of informative advertising competition, where product positioning is endogenous, and consumers have rational expectations ...
Gorkem Bostanci, Kinshuk Jerath
exaly   +2 more sources

Optimal Keyword Bids in Search-Based Advertising with Stochastic Advertisement Positions

Journal of Optimization Theory and Applications, 2011
zbMATH Open Web Interface contents unavailable due to conflicting licenses.
Susan Cholette, Özgür Özlük, Mahmut Parlar   +2 more
openaire   +1 more source

A Positive Approach to Advertising

Journalism Quarterly, 1962
The head of the Department of Advertising at University of Illinois examines current criticisms of the institution of advertising and of advertising as a tool. He proposes steps which might be taken by practitioners and educators to improve understanding of advertising's social role.
openaire   +1 more source

Pricing in Position Auctions and Online Advertising

SSRN Electronic Journal, 2010
The paper studies whether online search engines can increase revenues by changing the commonly used auction format of second-price auction. The author proves that, if the pricing functions are regular, then there is an ex post equilibrium of the ascending auction that is ex post payoff equivalent to the celebrated VCG mechanism.
openaire   +2 more sources

Advertising in Europe in 1992: the Position of the Greek Advertising Agencies

International Journal of Advertising, 1992
As Europe prepares for the challenge of ‘1992’, the advertising sector is undergoing thorough radical changes in order to better prepare for the opportunities and threats that the new scene will introduce.Greece is one of the developing European countries where advertising companies, both Greek-owned and foreign subsidiaries, have recognized the ...
openaire   +1 more source

POSITIONS ADVERTISED

Australian Veterinary Journal, 1935
openaire   +1 more source