Results 221 to 230 of about 4,691 (244)

The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness: a construal level perspective

International Marketing Review, 2022
Felix Septianto, Arnold Japutra, Billy Sung   +2 more
exaly  

Advertising as a Positive Force

Journal of Advertising, 1978
Dean M. Peebles, John K. Ryans
openaire   +1 more source

Effects of underdog (vs. top dog) positioning advertising

International Journal of Advertising, 2015
James W Gentry, Lee Phillip Mcginnis
exaly  

Associative and dissociative comparative advertising strategies in broadening brand positioning

Journal of Business Research, 2014
Robert D Jewell, Christina Saenger
exaly  

The moderating effect of self-esteem on consumer responses to global positioning in advertising

International Journal of Advertising, 2017
James W Gentry
exaly  

Asymmetric Store Positioning and Promotional Advertising Strategies: Theory and Evidence

Marketing Science, 2002
Surendra Rajiv, Shantanu Dutta, Sanjay K Dhar   +2 more
exaly  

Indoor Positioning System with Grouping Strategy of BLE Advertising Packets

2021
Dae-Ho Kim, Jae-Young Pyun
exaly  

Consumer World-Mindedness and Attitudes toward Product Positioning in Advertising: An Examination of Global versus Foreign versus Local Positioning

Journal of International Marketing, 2011
Edwin J Nijssen
exaly  

Advertising and brand positioning

2013
openaire   +1 more source

Relevance of soft-sell and hard-sell advertising appeals for global consumer cultural positioning

Journal of Customer Behavior, 2017
Irfan Butt
exaly