Results 21 to 30 of about 147,881 (259)
Country Image in Advertising Discourse: Between Commercial and Social Components
Научный диалог, 2020 The ways of creating the country’s image in the texts of modern Russian commercial advertising, namely, such a variety, which is defined as nationally oriented advertising are discussed in the article.
E. N. Remchukova, V. A. Omelianenko
doaj +1 more source
Event sponsorship in China [PDF]
, 2002 Event marketing is currently at the infant stage in China, but holds a great potential in future. This is concluded from an Internet-based survey. The respondents believe that event marketing provides international companies with a viable alternative to ...
Fan, Y, Pfitzenmaier, N
core +1 more source
Sensors, 2019 Indoor positioning systems (IPS) are used to locate people or objects in environments where the global positioning system (GPS) fails. The commitment to make bluetooth low energy (BLE) technology the leader in IPS and their applications is clear: Since ...
Gabriele Salvatore de Blasio +3 more
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Positioning the Destination Product-Can Regional Tourist Boards Learn from Private Sector Practice? [PDF]
, 1998 This article examines the role of positioning in the marketing of a tourism destination. The study focuses on the current positioning strategies pursued by the Regional Tourist Boards (RTBs) in England.
Connell J. +9 more
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NUST Journal of Social Sciences and Humanities, 2021 This research explored the construction of brand identity in the video advertisements of Pakistani telecom companies. Brand identity is constructed mainly by showing competitor’s submissive and weaker image rather than by using creative and unique ...
Sohaib Ul Hassan, Hammad Mushtaq
doaj +3 more sources
Combining Multichannel RSSI and Vision with Artificial Neural Networks to Improve BLE Trilateration
Sensors, 2022 The demands for accurate positioning and navigation applications in complex indoor environments such as emergency call positioning, fire-fighting services, and rescue operations are increasing continuously.
Sharareh Naghdi, Kyle O’Keefe
doaj +1 more source
Impact of Beacon-Dependent Parameters on Bluetooth Low Energy Indoor Positioning Accuracy
Proceedings, 2018 Blue Low Energy technology is playing an important role nowadays in ubiquitous systems, being the beacons a key element. The configuration of parameters related to the beacons, such as their transmission power or their advertising interval should be ...
Gabriel de Blasio +4 more
doaj +1 more source
Branded apps in Spain as a means of communicating trends in fashion [PDF]
, 2016 Apps are of great interest and curiosity for the users of mobile phones, being already highly unloaded and used for the users of smartphones. The fashion mobile applications represent only a fraction of the mobile global applications (almost 0,2 ...
Contreras-Espinosa, Ruth +2 more
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Cutaneous Phosphorylated Alpha‐Synuclein in Lewy Body Dementia
Annals of Clinical and Translational Neurology, EarlyView.ABSTRACT Objective To determine the test performance of cutaneous phosphorylated alpha‐synuclein (P‐SYN) in dementia with Lewy bodies (DLB), individuals with reduced Montreal Cognitive Assessment (MoCA) and healthy controls. Methods This is the first subgroup analysis of the Synuclein‐One study, a prospective, blinded study evaluating P‐SYN detection ...
Christopher H. Gibbons +31 more
wiley +1 more source
Destination brand positioning slogans - towards the development of a set of accountability criteria [PDF]
, 2004 A significant gap in the tourism and travel literature exists in the area of tourism destination branding. While interest in applications of brand theory to practise in tourism is increasing, there is a paucity of published research in the literature to ...
Pike, Steven
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