Results 31 to 40 of about 147,881 (259)
ABSTRACT Objective In multiple sclerosis, the optimal time for deploying a therapeutic intervention is before the central nervous system is damaged; given the success of trials treating the earliest stage of MS, the radiologically isolated syndrome, developing primary prevention strategies is an important next challenge.
Amy W. Laitinen +7 more
wiley +1 more source
Marketing is a human activity aimed at customer satisfaction through exchange. The main objective of the course is a formation of a system of knowledge about the nature and content marketing as a philosophy of business activity in the market economy and ...
Gorovyi, D. A., Havrys, O. O.
core
A Survey of Positioning Systems Using Visible LED Lights [PDF]
© 2018 IEEE. Personal use of this material is permitted. Permission from IEEE must be obtained for all other uses, in any current or future media, including reprinting/republishing this material for advertising or promotional purposes, creating new ...
Cao, Pan +8 more
core +4 more sources
Sex Representation in US Stroke Clinical Trials: A Decade of Trends and Challenges
ABSTRACT Objective Stroke remains a major cause of disability and mortality in the US, with significant sex‐based disparities, and females remain underrepresented in stroke clinical trials. We aimed to examine sex representation in US‐based stroke clinical trials, identify trial characteristics associated with higher female enrollment (≥ 50%), and ...
Chaitali Dagli +5 more
wiley +1 more source
Patrimoine historique et publicitaire : la communication se saisit du passé
This paper focuses on various communicative registers related to age in advertising strategies. A quantitative analysis of a collection of advertisements enabled the deciphering of their marketing features and communicative positioning, supplemented by a
Agnès Pecolo, Myriam Bahuaud
doaj +1 more source
The national image of global brands [PDF]
As the Chinese use characters based on ideograms, international brands have to choose a proper Chinese name for the market. This paper presents the findings from a detailed study of the Chinese names of 100 international brands along three dimensions ...
Fan, Y
core +1 more source
The Role of Calcitonin Gene‐Related Peptide in High‐Altitude Headache: A Prospective Field Study
ABSTRACT Objective High‐altitude headache (HAH) is a common neurological condition associated with rapid ascent to high altitude. The pathophysiological mechanisms underlying HAH remain incompletely understood. Calcitonin gene‐related peptide (CGRP), a neuropeptide implicated in migraine pathophysiology, may play a key role in the pathophysiology of ...
Roman Schniepp +4 more
wiley +1 more source
DIY in the DNA: Macro Context and National Myth as Enduring Advertising Discourse
This study shows how national contexts recurrently foreground specific myths in advertising to increase consumers’ ‘knowledge’ of the positioning of brands and their ‘liking’ of these brands. From an extended sample of New Zealand television commercials,
Fabrice Desmarais
doaj +1 more source
Objectives There is growing interest in evaluating new strategies to delay or prevent post‐traumatic osteoarthritis (PTOA) in individuals who have sustained anterior cruciate ligament (ACL) injury. This study sought to determine characteristics of potential treatments that are acceptable to patients with ACL injury.
Kevin Kennedy +9 more
wiley +1 more source
The ZMET Technique: A New Paradigm for Improving Marketing and Marketing Research [PDF]
For decades, marketing and marketing research have been based on a concept of consumer behaviour that is deeply embedded in a linear notion of marketing activities.
van Dessel, Maria
core +1 more source

