Results 61 to 70 of about 147,881 (259)
How to reach 1.3bn consumers in China? [PDF]
, 2001 International companies in China today are facing stiff competiton from not just other foreign firms but local brands, which have moderate or even matching quality but sell at a far lower prices. They also find it more difficult to reach the increasingly
Fan, Y, Pfitzenmaier, N
core
Advanced Materials Interfaces, EarlyView.Simultaneous H2O:O2 co‐pulsing in thermal ALD modulates surface hydroxylation to engineer nanovoids and properties in ZnO, TiO2, and Al2O3. The ligand‑dependent pathway promotes c‑axis‑textured ZnO, reduced‑crystallinity yet Ti4+‑preserved TiO2, and highly transparent, hydrophilic Al2O3, while lowering the refractive indices.
Ramin Ghiyasi, Maarit Karppinen
wiley +1 more source
Degradation Mechanisms in PEM Water Electrolysis: Diagnosis and Impact
Advanced Materials Technologies, EarlyView.This review provides an analysis of degradation mechanisms in proton electrolyte membrane water electrolyzers (PEMWE), focusing on all key components. It discusses diagnostic and measurement techniques for evaluating degradation, less‐studied mechanisms, and an expert survey.
Annik Bernhardt +11 more
wiley +1 more source
Physical Culture and Sport: Studies and ResearchThis study examines how commercialization and a competitive environment (CE) in sports have reshaped the role of coaches, positioning them as both athletic leaders and key influencers in marketing trends (MT) and strategies.
Yurtsızoğlu Zühal +3 more
doaj +1 more source
Advanced Science, EarlyView.Using machine learning on a mega‐scale global dataset (n = 1,336,840) reveals a robust personality trait architecture beyond the Big Five. A Big Two model, broadly capturing social engagement and internal mentation, defines a geometric space that links personality to neurocognitive profiles.
Kaixiang Zhuang +7 more
wiley +1 more source
Hashtags in the advertising texts of glossy magazines: types and functions
Динамика медиасистем, 2021 The article raises the problem of the functioning of hashtags as structural elements of the creolized advertising texts of glossy magazines for men and women: “ELLE”, “Esquire”, “GQ”, “Harper’s Bazaar” and others.
Ольга Селеменева
doaj
Lithiophilic Current Collector Without Interfacial Penalty in Zero‐Excess Lithium Metal Batteries
Advanced Science, EarlyView.Bilayer lithiophilic coatings are introduced to overcome the structural fragility of conventional single‐layer current collectors in zero‐excess Li‐metal batteries (ZE‐LMBs). By integrating density functional theory with electrochemical analyses, the Ag‐outer/Pt‐inner configuration enables uniform Li deposition, robust SEI formation, and persistent ...
Jiyeon Seo +8 more
wiley +1 more source
From physical marketing to web marketing [PDF]
, 2002 Reviews the criticism of the 4P marketing mix framework as the basis of traditional and virtual marketing planning. Argues that the customary marketing management approach, based on the popular marketing mix 4Ps paradigm, is inadequate in the case of ...
Constantinides, Efthymios
core +5 more sources
NIBAN2/FLII/RREB1 Axis Drives Glioma Stem Cell Malignancy via TLR3 Pathway Activation
Advanced Science, EarlyView.NIBAN2, highly expressed in glioma stem‐like cells (GSCs), assembles with FLII and transcription factor RREB1 to form a nuclear complex. This complex transcriptionally activates stemness‐associated genes (e.g., CD44, NANOG) and metabolic enzymes (e.g., LDHA), thereby sustaining both transcriptional and metabolic stemness programs.
Liang liang Shi +14 more
wiley +1 more source
MARKETING STRATEGIES AND TACTICS OF ADVERTISING PROJECTS FOR TOURISM COMPANIES
Модернизация, инновация, развитие, 2017 The subject / topic. The relevance of the article is that today tourism is a massive social and economic phenomenon of global scale, as is known, any vacation begins with advertising.
O. M. Tolmachev
doaj +1 more source