Results 11 to 20 of about 12,808 (287)
Ученые записки Казанского университета: Серия Гуманитарные науки, 2021 The major distinctive features of the polysemantic precedent name Plyushkin as a product of the linguistic and cultural environment and a phenomenon of the cognitive base were analyzed.
A.S. Titova
doaj +2 more sources
COGNITIVE POTENTIAL DEVELOPMENT OF PRECEDENT ANTHROPONYM
Вестник Волгоградского государственного университета: Серия 2. Языкознание, 2020 The article discusses the dynamics of the cognitive potential development of the precedent anthroponym, i.e. a nationally and culturally marked proper name that reflects discursive and pragmatic trends in the evolution of a single language unit within ...
Mikhail V. Zolotarev +1 more
doaj +2 more sources
Precedent Anthroponyms of Soviet Origin in English Polycode Advertising Text
Научный диалог, 2021 The article analyzes precedent anthroponyms of the Soviet origin in multimodal texts of American and British advertising. The study aims at analyzing precedent anthroponyms of the Soviet origin in English multimodal texts from the linguoaxiological and ...
E. V. Dziuba, Yu. V. Rogozinnikova
doaj +3 more sources
Transformation of Precedent-related Phenomena in Japanese Advertisements and Commercials
Концепт: философия, религия, культура, 2021 Modern commercials introduce not only information, but mostly suggest a certain lifestyle, thus creating myths; consumer society is one of those myths, and society perceives and sees itself through this myth.
A. D. Mozgunova
doaj +3 more sources
System Modifications of the Initial Content of Media Polycode Representatives in Complex Precedent Phenomena [PDF]
Актуальные проблемы филологии и педагогической лингвистики, 2023 The article studies systemic modifications of the original content in complex precedent phenomenon «Directed by Robert B. Weide» in polymodal units. The study is aimed at analyzing the linguo-semiotic specifics of encoding of polycode representatives in ...
Tatiana V. Marchenko +1 more
doaj +2 more sources
Precedent texts in advertisements
Lietuvių Kalba, 2009 The present paper discusses precedent texts in advertisements. A precedent text is defined as an axiological sign functioning within a semiotic space of culture.
Daiva Aliūkaitė +1 more
doaj +2 more sources
Научный диалогThis study investigates precedent names as nationally marked linguistic units and cultural symbols. It presents data from a free associative experiment conducted in 2022 with two groups: Germans from the Federal Republic of Germany and Russian Germans ...
M. A. Kulkova, M. Yu. Vasilyeva
doaj +3 more sources
Precedent Phenomena in Spanish Media Discourse: Semantic and Syntactic Transformations
Вестник Северного (Арктического) федерального университета: Серия «Гуманитарные и социальные науки»Reflecting the national culture and mentality of the people, Spanish media discourse has been developing and transforming and has undergone significant changes in its structure as well as cognitive, semantic and pragmatic potential.
Irina S. Vorontsova
doaj +3 more sources
Вестник Кемеровского государственного университета, 2017 The article analyzes features of the proper name of Ludwig van Beethoven as well as represents its intentional use in the process of verbalization of the phenomenon “Music” (based on the novel “A Clockwork” by Orange A. Burgess).
L. V. Korobko
doaj +2 more sources
Precedent Names from Source Domain “Sport” in the British Media Discourse [PDF]
Актуальные проблемы филологии и педагогической лингвистики, 2023 The purpose of the study is to identify the specifics of the functioning of precedent names from the source domain “Sport” in the UK media discourse. The material of the study is precedent names used over the past 20 years in the British media (BBC, The ...
Eduard V. Budaev
doaj +1 more source