Results 1 to 10 of about 18,443 (303)
Pictorial (multimodal) metaphor in printed advertising
The theoretical basis of the article is the methodology of pictorial/visual metaphor research presented in Charles Forceville's work Pictorial Metaphor in Advertising (2006) and multimodal metaphor research proposed in his book Multimodal Metaphor (2009).
Saulė Juzelėnienė +1 more
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Metaphor identification in a terminological dictionary [PDF]
This paper aims at demonstrating that metaphor is not simply a literary device, but an integral part of everyday language. The Theory of Conceptual Metaphor suggests that our conceptual system is fundamentally metaphorical.
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Formation of speech culture of primary schoolchildren by means of speech metaphoricity
Modern education and upbringing is characterized by qualitatively new requirements imposed by educational standards, not only for the content of the educational process, but also for the development of students’ personal qualities.
Fatima Kaplanovna Urakova +2 more
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Children's acquisition of primary metaphors: a crosslinguistic study
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Siqueira, Maity, Gibbs, Raymond
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Title: Learning is to take it step by step it’s a big step from beginning to the end: Teachers’ descriptions of learning and learning processes in kindergarten and primary school Abstract: The purpose of this article is to shed light on how teachers ...
Anita Berge
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In the study, we address the problem of existing differences in reading and understanding novel metaphors in the text fragments in native and target languages (L1 and L2), with these differences potentially attributed to both the specifics of forming ...
Maria I. Kiose
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Headship as policy narration: generating metaphors of leading in the English primary school [PDF]
This paper explores how doing headship may be considered as a form of policy narration. A key role of the headteacher as policy narrator is to tell/sell a story about their school to themselves, th...
Maguire, Meg, Braun, Annette
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Ontological metaphors as a tool for representation of concept ZORN in the German language [PDF]
The article is devoted to the analysis of ontological metaphors, actualized for the conceptualization of anger in the German language. The vast majority of modern research into metaphorical representation of emotives are carried out on the example of ...
Budaev Eduard V., Yuzhaninova Elena V.
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A Re-reading of Suhrawardi's Religious and Philosophical Approach to the Concept of Light from the Perspective of Blumenberg's Metaphorology. [PDF]
This study revisits the concept of light in Shihāb al-Dīn Suhrawardī’s philosophy through the lens of Hans Blumenberg’s metaphorology. Its primary aim is to reexamine the notion of light within Suhrawardī’s philosophical system on the basis of Blumenberg’
Mohamadreza Asadi +1 more
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Metaphors that Prospective Primary School Teachers Possess on the Concept of ‘Mathematics'
AbstractThe main purpose of this study is to reveal the thoughts that prospective teachers studying at the department of teaching mathematics at primary schools possess with respect to the concept of ‘Mathematics’ through metaphors. The study was carried out with 106 female and 44 male students, total of 150 prospective teachers, who study at Kocaeli ...
ŞENGÜL, SARE, KATRANCI, YASEMİN
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