Results 1 to 10 of about 18,443 (303)

Pictorial (multimodal) metaphor in printed advertising

open access: yesLietuvių Kalba, 2011
The theoretical basis of the article is the methodology of pictorial/visual metaphor research presented in Charles Forceville's work Pictorial Metaphor in Advertising (2006) and multimodal metaphor research proposed in his book Multimodal Metaphor (2009).
Saulė Juzelėnienė   +1 more
doaj   +2 more sources

Metaphor identification in a terminological dictionary [PDF]

open access: yesIbérica, 2009
This paper aims at demonstrating that metaphor is not simply a literary device, but an integral part of everyday language. The Theory of Conceptual Metaphor suggests that our conceptual system is fundamentally metaphorical.

doaj   +1 more source

Formation of speech culture of primary schoolchildren by means of speech metaphoricity

open access: yesВестник Майкопского государственного технологического университета, 2023
Modern education and upbringing is characterized by qualitatively new requirements imposed by educational standards, not only for the content of the educational process, but also for the development of students’ personal qualities.
Fatima Kaplanovna Urakova   +2 more
doaj   +1 more source

"Læring er bare å ta trinn for trinn, det er et langt steg fra begynnelse til slutt": Noen førskolelæreres og grunnskolelæreres beskrivelser av læring og læringsprosesser i barnehage og skole

open access: yesNordisk Barnehageforskning, 2012
Title: Learning is to take it step by step it’s a big step from beginning to the end: Teachers’ descriptions of learning and learning processes in kindergarten and primary school Abstract: The purpose of this article is to shed light on how teachers ...
Anita Berge
doaj   +1 more source

Mapping models in novel metaphors and their effect on gaze behavior and default interpretations in native and target languages

open access: yesRussian Journal of Linguistics, 2023
In the study, we address the problem of existing differences in reading and understanding novel metaphors in the text fragments in native and target languages (L1 and L2), with these differences potentially attributed to both the specifics of forming ...
Maria I. Kiose
doaj   +1 more source

Headship as policy narration: generating metaphors of leading in the English primary school [PDF]

open access: yesJournal of Educational Administration and History, 2019
This paper explores how doing headship may be considered as a form of policy narration. A key role of the headteacher as policy narrator is to tell/sell a story about their school to themselves, th...
Maguire, Meg, Braun, Annette
openaire   +4 more sources

Ontological metaphors as a tool for representation of concept ZORN in the German language [PDF]

open access: yesАктуальные проблемы филологии и педагогической лингвистики, 2020
The article is devoted to the analysis of ontological metaphors, actualized for the conceptualization of anger in the German language. The vast majority of modern research into metaphorical representation of emotives are carried out on the example of ...
Budaev Eduard V., Yuzhaninova Elena V.
doaj   +1 more source

A Re-reading of Suhrawardi's Religious and Philosophical Approach to the Concept of Light from the Perspective of Blumenberg's Metaphorology. [PDF]

open access: yesتاریخ فلسفه اسلامی
This study revisits the concept of light in Shihāb al-Dīn Suhrawardī’s philosophy through the lens of Hans Blumenberg’s metaphorology. Its primary aim is to reexamine the notion of light within Suhrawardī’s philosophical system on the basis of Blumenberg’
Mohamadreza Asadi   +1 more
doaj   +1 more source

Metaphors that Prospective Primary School Teachers Possess on the Concept of ‘Mathematics'

open access: yesProcedia - Social and Behavioral Sciences, 2012
AbstractThe main purpose of this study is to reveal the thoughts that prospective teachers studying at the department of teaching mathematics at primary schools possess with respect to the concept of ‘Mathematics’ through metaphors. The study was carried out with 106 female and 44 male students, total of 150 prospective teachers, who study at Kocaeli ...
ŞENGÜL, SARE, KATRANCI, YASEMİN
openaire   +2 more sources

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