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While metaphors for the human mind have been intensively discussed across multiple disciplines, there remains a gap on how Buddhism deals with the mind metaphorically. This study explores how Mahāyāna Buddhist discourse resorts to embodied and discursive
Byongchang Kang
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MULTIMODAL METAPHOR IN ADVERTISEMENT [PDF]
Metaphor based on the cognitive linguistic view can be defined as a tool which allows us to understand one conceptual domain in terms of another. What usually happens is that we use a physical. What we need to comprehend, is the target domain.
Nahdyah Sari Daulay +5 more
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Metaphor identification in a terminological dictionary [PDF]
This paper aims at demonstrating that metaphor is not simply a literary device, but an integral part of everyday language. The Theory of Conceptual Metaphor suggests that our conceptual system is fundamentally metaphorical.
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The present study focuses on the approach of the concept of light by primary school students. The study explores how a teaching procedure founded on using the metaphor that light travels as a wave reflects on the concept of light as a distinct natural ...
James Rodriguez, David Castro
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Alien and Degenerate Milk: Embodiment, Mapping, and Social Identity in Four Nursing Metaphors
Using cognitive metaphor theory to examine the four NT nursing metaphors (1 Thess 2:5–9; 1 Cor 3:1–3; Heb 5:11–14; 1 Pet 2:1–3), this article demonstrates that the same nursing frame can be used quite differently. The work of separating the contributions
Laura J. Hunt
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Pictorial (multimodal) metaphor in printed advertising
The theoretical basis of the article is the methodology of pictorial/visual metaphor research presented in Charles Forceville's work Pictorial Metaphor in Advertising (2006) and multimodal metaphor research proposed in his book Multimodal Metaphor (2009).
Saulė Juzelėnienė +1 more
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Children's acquisition of primary metaphors: a crosslinguistic study
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Siqueira, Maity, Gibbs, Raymond
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Title: Learning is to take it step by step it’s a big step from beginning to the end: Teachers’ descriptions of learning and learning processes in kindergarten and primary school Abstract: The purpose of this article is to shed light on how teachers ...
Anita Berge
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Formation of speech culture of primary schoolchildren by means of speech metaphoricity
Modern education and upbringing is characterized by qualitatively new requirements imposed by educational standards, not only for the content of the educational process, but also for the development of students’ personal qualities.
Fatima Kaplanovna Urakova +2 more
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In the study, we address the problem of existing differences in reading and understanding novel metaphors in the text fragments in native and target languages (L1 and L2), with these differences potentially attributed to both the specifics of forming ...
Maria I. Kiose
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