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Primary metaphors and monomodal visual metaphors
Journal of Pragmatics, 2011Grady's Primary Metaphor Theory has focused almost exclusively on verbal corpora. Even though the possibility of non-verbal expression is considered, there is very little research on the matter. In order to study the human mind, there is no doubt that the information given by verbal language is critical, but it is also necessary to analyze other ...
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Mother–Infant Interaction During Postpartum Depression: A Metaphor Analysis
The Canadian journal of nursing research = Revue canadienne de recherche en sciences infirmieres, 2020Background Reported in quantitative studies is the negative impact that postpartum depression can have on mother–infant bonding. Metaphors can enhance mothers’ communication with their health-care providers that cannot be captured by medical terminology ...
Cheryl Tatano Beck
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Toward Wayfinding: A Metaphor for Understanding Writing Experiences
, 2020In this essay, we map out four major approaches to the study of writing experiences: (a) worlds apart, (b) literacy in the wild, (c) ecologies and networks, and (d) transfer.
J. Alexander, K. Lunsford, Carl Whithaus
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Are primary conceptual metaphors easier to understand than complex conceptual metaphors?
2011The present behavioural study explores the cognitive processing of primary and complex conceptual metaphors during the first step of the translational process: comprehension. According to Lakoff and Johnson (1980), primary and complex conceptual metaphors are based on different conceptual architectures, a simpler one for primary conceptual ...
Antin Fougner Rydning, Christian Lachaud
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Primary or complex? Towards a theory of metaphorical strategy communication in MNCs
Journal of World Business, 2017Abstract We introduce contemporary metaphor theory – and, especially, the linguistic concept of metaphor complexity – as a new lens to understand the role of language in multinational corporations (MNCs). Specifically, we propose that the complexity of metaphorical communication might substantially influence the effectiveness of strategy ...
Fehn, Angela +3 more
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Journal of Religion, Media and Digital Culture
Illness has long been framed through metaphor. Whereas the media was once a primary vehicle to represent disease metaphors, new media technologies and short video platforms are increasingly used to represent health and illness through metaphor.
S. A. Baker
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Illness has long been framed through metaphor. Whereas the media was once a primary vehicle to represent disease metaphors, new media technologies and short video platforms are increasingly used to represent health and illness through metaphor.
S. A. Baker
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The deception faucet: A metaphor to conceptualize deception and its detection
, 2020Why are there few reliable deception cues and why is deception detection a challenge? These questions are related and have puzzled social scientists, leading to few universal truths about the relationship between deception and communication behavior ...
David M. Markowitz
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Physical gestures for abstract concepts: Inclusive design with primary metaphors
Interacting with Computers, 2010Designers in inclusive design are challenged to create interactive products that cater for a wide range of prior experiences and cognitive abilities of their users. But suitable design guidance for this task is rare. This paper proposes the theory of primary metaphor and explores its validity as a source of design guidance.
Jörn Hurtienne +6 more
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Primary metaphors as inputs to conceptual integration
Journal of Pragmatics, 2005Abstract One of the most striking aspects of conceptual integration (or ‘blending’) is that it seeks to unify an extremely broad variety of conceptual phenomena – from the most startling feats of imagination and invention to the most mundane instances of conceptual composition – and treats them all as the products of a single cognitive process (or ...
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Primary Metaphors across Languages: Difficulty as Weight and Solidity
Metaphor and Symbol, 2019This is a linguistic study of two primary metaphors with the same target concept, “DIFFICULTY IS WEIGHT” and “DIFFICULTY IS SOLIDITY,” in English and Chinese.
Ning Yu, Jie Huang
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