Results 261 to 270 of about 18,443 (303)
Some of the next articles are maybe not open access.
Primary or complex? Towards a theory of metaphorical strategy communication in MNCs
Journal of World Business, 2017Abstract We introduce contemporary metaphor theory – and, especially, the linguistic concept of metaphor complexity – as a new lens to understand the role of language in multinational corporations (MNCs). Specifically, we propose that the complexity of metaphorical communication might substantially influence the effectiveness of strategy ...
Fehn, Angela +3 more
openaire +2 more sources
Physical gestures for abstract concepts: Inclusive design with primary metaphors
Interacting with Computers, 2010Designers in inclusive design are challenged to create interactive products that cater for a wide range of prior experiences and cognitive abilities of their users. But suitable design guidance for this task is rare. This paper proposes the theory of primary metaphor and explores its validity as a source of design guidance.
Jörn Hurtienne +6 more
openaire +1 more source
Are primary conceptual metaphors easier to understand than complex conceptual metaphors?
2011The present behavioural study explores the cognitive processing of primary and complex conceptual metaphors during the first step of the translational process: comprehension. According to Lakoff and Johnson (1980), primary and complex conceptual metaphors are based on different conceptual architectures, a simpler one for primary conceptual ...
Antin Fougner Rydning, Christian Lachaud
openaire +1 more source
Primary Metaphors across Languages: Difficulty as Weight and Solidity
Metaphor and Symbol, 2019This is a linguistic study of two primary metaphors with the same target concept, “DIFFICULTY IS WEIGHT” and “DIFFICULTY IS SOLIDITY,” in English and Chinese.
Ning Yu, Jie Huang
openaire +1 more source
Primary metaphors as inputs to conceptual integration
Journal of Pragmatics, 2005Abstract One of the most striking aspects of conceptual integration (or ‘blending’) is that it seeks to unify an extremely broad variety of conceptual phenomena – from the most startling feats of imagination and invention to the most mundane instances of conceptual composition – and treats them all as the products of a single cognitive process (or ...
openaire +1 more source
'Metaphor Literacy': Comprehension of Metaphors in History Textbooks by Primary School Students [PDF]
, 2017 The purpose of this paper is twofold: to investigate the use of metaphors in history textbooks for primary school from grades five to eight, and to test the understanding of texts abundant with metaphors vs metaphor-free texts by the population using the textbooks. The age of the students considered in this study is between 10 and 15.
Mance, Nina, Marinić, Ivana
openaire +1 more source
Language statistics and individual differences in processing primary metaphors
Cognitive Linguistics, 2013AbstractResearch in cognitive linguistics has emphasized the role of embodiment in metaphor comprehension, with experimental research showing activation of perceptual simulations when processing metaphors. Recent research in conceptual processing has demonstrated that findings attributed to embodied cognition can be explained through language ...
Hutchinson, Sterling, Louwerse, Max
openaire +2 more sources
Horror Movies and the Cognitive Ecology of Primary Metaphors
Metaphor and Symbol, 2014Horror movies consistently reflect metaphorical associations between verticality and affect, as well as between brightness and affect. For example, bad events happen when movie characters are going downwards, or when lights go off. Monsters and villains emerge from below and from the darkness.
openaire +1 more source
THE METAPHORIC PERCEPTIONS OF PARENTS ABOUT THE CONCEPT OF PROBLEMS IN PRIMARY EDUCATION
Elektronik Sosyal Bilimler Dergisi, 2022Bu araştırma, velilerin ilköğretim sorunlarına ilişkin algılarını metaforlar aracılığıyla belirlemek ve karşılaştırmak amacıyla tasarlanmıştır. Araştırmada nitel araştırma yöntemlerinden biri olan fenomenoloji yöntemi kullanılmıştır. Araştırma grubunu, amaçlı örnekleme yöntemiyle belirlenen, KKTC'de İlköğretim Bölümü'ne bağlı ilköğretim okullarında ...
Emine Kıral, Nurdan Ozrecberoglu
openaire +1 more source
Primary Metaphors and Multimodal Metaphors of Food: Examples from an Intercultural Food Design Event
Metaphor and Symbol, 2017The conceptual metaphor “THOUGHT IS FOOD” is exemplified in many verbal expressions. Nevertheless, how food metaphors are realized through the actual dining experience remains unexplored.
openaire +1 more source