Results 181 to 190 of about 706,394 (209)
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Attitude toward Private Label Brands
2016The primary aim of this study was to identify the determinants of attitude toward Private Labels (PLs) in Spain in one of the most important industries for such brands: the Fast-Moving Consumer Goods (FMCG) industry. To this end, a conceptual model was proposed based on a review of the relevant literature in the field. To test the model, a database was
Mónica Gómez-Suárez +1 more
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Innovation in Private-Label Branding
Design Management Review, 2010Private labels are taking on the national brands. Putting price aside, specialty retailers, supermarkets, and chains, such as Starbucks and Target, are creating high-margin, high-quality consumer goods and experiences that are enticing growing numbers of loyal and profitable customers.
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Premium and Value-Added Private Labels
2016The main purpose of this chapter is to gain insight into the latest trends in retailers' strategies in terms of private labels and their customer value proposition in the context of proliferating brands and multi-brand portfolios. The first part of this chapter provides a comprehensive review of research on evolving trends in private label strategy in ...
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The value of private properties for the conservation of biodiversity in the Brazilian Cerrado
Science, 2023Paulo De Marco +2 more
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Strategic effects of private labels
1999Dans le cadre des relations détaillants-producteurs, cet article s'intéresse à la concurrence, au niveau de la distribution, entre un bien sous marque nationale et un autre sous marque de distributeur. C'est une concurrence en prix pour des produits différenciés verticalement : le bien de haute qualité étant le bien de marque nationale et le bien de ...
Bontems, Philippe +2 more
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ASPI: a public–private partnership to develop treatments for autism
Nature Reviews Drug Discovery, 2020Nikolay Manyakov, Robert L Hendren
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Warming up to private labels: Temperature impacts private label performance
Journal of RetailingJosh Lundberg, Daniel E. Chavez
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Measuring the value of public–private partnerships in the pharmaceutical sciences
Nature Reviews Drug Discovery, 2012Daan J A Crommelin
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