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How to mitigate private-label succes in recessions? A cross category investigation. [PDF]
Dekimpe, Marnik +3 more
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How profitable are private labels? : the strategic role of private labels for retailers
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Private label personality: applying brand personality to private label brands
International Review of Retail, Distribution and Consumer Research, 2015Private label brands (PLBs) are an important facet of the retail offering within the supermarket sector. Although research has focused on the risk factors of private label purchasing, there has been little research that explores the brand management of private labels including the development of a brand personality.
Mark S. Glynn, Tiza Widjaja
exaly +2 more sources