Results 261 to 270 of about 58,641 (308)

Private label personality: applying brand personality to private label brands

International Review of Retail, Distribution and Consumer Research, 2015
Private label brands (PLBs) are an important facet of the retail offering within the supermarket sector. Although research has focused on the risk factors of private label purchasing, there has been little research that explores the brand management of private labels including the development of a brand personality.
Mark S Glynn
exaly   +2 more sources

The contribution of organic private label products to private label share outcomes

European Journal of Marketing
Purpose The growing demand for sustainable consumption motivates retailers to consider including organic private label products in private label assortments to attract and serve health and environmentally conscious consumers, while also possibly improving the image of the private label brand as well.
Jake D Hoskins
exaly   +2 more sources

The Future of Private Labels: Towards a Smart Private Label Strategy

Journal of Retailing, 2021
Abstract Modern day store brands (SB) or private labels (PL), now also popularly called private brands, are brands generally owned and marketed by retailers. They have been active on the market for about 70 years. Over this time span, these brands have evolved from generic, cheap, low-quality economy or budget private labels to lower-priced-than ...
Katrijn Gielens, Yu Ma, Aidin Namin, Raj Sethuraman, Ronn J. Smith, Robert C. Bachtel, Suzanne Jervis   +6 more
openaire   +1 more source

Private labels

British Food Journal, 2015
Purpose– In today’s highly competitive consumer marketplace, developing and managing successful private label offerings has become a priority for many retailing companies. The purpose of this paper is to analyze product, retailer, and individual factors from the private label brand that influence consumers’ loyalty and purchase intention; along with ...
Cristina Calvo Porral, Mark F Lang
openaire   +1 more source

Price Effects of Private Label Development

Journal of Agricultural & Food Industrial Organization, 2005
We study the price response of national brands to the development of private labels. Using monthly data from a consumer survey, we show that prices of national brands increase with the development of private labels. However, we also show that the price increase in national brand products is explained by a strategy of product differentiation.
Bontemps, Christophe, Orozco, Valérie, Requillart, Vincent, Trévisiol, Audrey   +3 more
openaire   +4 more sources

Economics of Private Labels: A Survey of Literature

Journal of Agricultural & Food Industrial Organization, 2004
This paper is a survey of the recent literature devoted to the economics of private labels. After providing some statistics about the development of private labels for different products in different OECD countries, the survey outlines what the literature says about the factors that favor the development of private labels, the reasons retailers ...
Berges, Fabian, Bontems, Philippe, Requillart, Vincent   +2 more
openaire   +2 more sources

This Cannot Be a Private Label: Effects of Private Labels on Consumer Sensory Evaluation

2016
Despite the growing number of premium private labels, many consumers still perceive these products as cheaper substitutes for national brands. This paper proposes a boundary condition for this phenomenon by examining the moderating role of brand disclosure in the relationship between brand label (national brand vs. private label) and sensory evaluation
Borges, Adilson, Pantoja, Felipe, Rossi, Patricia   +2 more
openaire   +3 more sources

Taking the label out of private label: An investigation if the private label brand affects the consumers’ willingness to pay [PDF]

, 2014
MSc in Marketing and ...
Nordberg, Karin
openaire   +2 more sources

Private Label Management

2016
The aim of this paper is to review empirical and theoretical academic research about Private Label products (PLs) and to suggest directions for future research. The review focuses on the period of greatest scientific output (2000-2014) and consults all the international publications on marketing ranked by the Academic Journal Quality Guide.
Sebastian Molinillo, Yuksel Ekinci, Georgina Whyatt, Nicoletta Occhiocupo, Merlin Stone   +4 more
openaire   +1 more source

Private Labels in Chile

2016
The aim of this study was to contribute to the knowledge of Private Label (PL) brands in Chile. The question was whether there are differences in the perception between buyers and non-buyers and what factors affect the intention to purchase this type of brand.
Mónica Gómez-Suárez, Galo Paiva, Berta Schnettler   +2 more
openaire   +1 more source