Results 281 to 290 of about 709,344 (306)

Innovation in Private-Label Branding

Design Management Review, 2010
Private labels are taking on the national brands. Putting price aside, specialty retailers, supermarkets, and chains, such as Starbucks and Target, are creating high-margin, high-quality consumer goods and experiences that are enticing growing numbers of loyal and profitable customers.
openaire   +1 more source

Premium and Value-Added Private Labels

2016
The main purpose of this chapter is to gain insight into the latest trends in retailers' strategies in terms of private labels and their customer value proposition in the context of proliferating brands and multi-brand portfolios. The first part of this chapter provides a comprehensive review of research on evolving trends in private label strategy in ...
openaire   +2 more sources

Quality and Private Label Encroachment Strategy

Production and Operations Management, 2022
Xiaoqiang Cai, Jian Chen
exaly  

Analyzing the effects of private-label supplier disclosure on retailer image

Journal of Retailing and Consumer Services, 2021
Samanta Pérez-Santamaría, Mercedes Martos-Partal   +1 more
exaly  

Strategic effects of private labels

1999
Dans le cadre des relations détaillants-producteurs, cet article s'intéresse à la concurrence, au niveau de la distribution, entre un bien sous marque nationale et un autre sous marque de distributeur. C'est une concurrence en prix pour des produits différenciés verticalement : le bien de haute qualité étant le bien de marque nationale et le bien de ...
Bontems, Philippe, Monier Dilhan, Sylvette, Requillart, Vincent   +2 more
openaire   +2 more sources

The moderating effect of average wage and number of stores on private label market share: A hierarchical linear model analysis

Journal of Retailing and Consumer Services, 2021
Zhixin Mao, Yongrui Duan, Yuliang Yao
exaly  

The interactive effect of power distance belief and consumers’ status on preference for national (vs. private-label) brands

Journal of Business Research, 2020
Jessie J Wang, Carlos J Torelli, Ashok K Lalwani   +2 more
exaly  

A Scale for Measuring Attitude toward Private Label Products and an Examination of its Psychological and Behavioral Correlates

Journal of the Academy of Marketing Science, 1998
Scot Burton
exaly  

Warming up to private labels: Temperature impacts private label performance

Journal of Retailing
Josh Lundberg, Daniel E. Chavez
openaire   +1 more source

Income and Wealth Effects on Private-Label Demand: Evidence from the Great Recession

Marketing Science, 2018
Jean-Pierre Dube, Günter J Hitsch, Peter E Rossi   +2 more
exaly