Results 291 to 300 of about 709,344 (306)

Premium private labels (PPLs)

2019
Elisa Martinelli, Francesca De Canio, Gianluca Marchi   +2 more
openaire   +1 more source

Offering value and capturing surplus: A strategy for private label sales in a new customer loyalty building scenario

Journal of Retailing and Consumer Services, 2016
Jake D Hoskins
exaly  

Trust transfer, price fairness and brand loyalty: the moderating influence of private label product type

International Journal of Retail and Distribution Management, 2022
exaly  

Competitive advantage, private-label brands, and category profitability

Journal of Marketing Management, 2012
Russell Abratt
exaly  

Buying private label in durables: Gender and other psychological variables

Journal of Retailing and Consumer Services, 2017
Eva-María Caplliure, Enrique bigne
exaly  

Private label shoppers between fast fashion trends and status symbolism – A customer characteristics investigation

Journal of Retailing and Consumer Services, 2020
exaly  

Private label positioning: Quality versus feature differentiation from the national brand

Journal of Retailing, 2006
exaly  

Students and Private Labels: Categories of Private Labels Buying by University Students

Hradec Economic Days, 2020
openaire   +1 more source

Fighting Private Label

2005
Steenkamp, J.E.B.M., Geyskens, I., Koll, O., Gielens, K.J.P., Lewis, H.   +4 more
openaire   +1 more source

Supplier inferences to enhance private label perceptions

Journal of Business Research, 2012
Erik L Olson
exaly