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Strategic effects of private labels
1999Dans le cadre des relations détaillants-producteurs, cet article s'intéresse à la concurrence, au niveau de la distribution, entre un bien sous marque nationale et un autre sous marque de distributeur. C'est une concurrence en prix pour des produits différenciés verticalement : le bien de haute qualité étant le bien de marque nationale et le bien de ...
Bontems, Philippe +2 more
openaire +2 more sources
Private label positioning: Quality versus feature differentiation from the national brand
Journal of Retailing, 2006Anne T Coughlan
exaly
Business and Economics Research Journal, 2011
In the intensive competitive environment, retailers incline to develop their own branded products (private label products) to make a differentiation over their rivals and to gain a market share. On the other side, retailers’ have some objectives in developing private label products.
openaire
In the intensive competitive environment, retailers incline to develop their own branded products (private label products) to make a differentiation over their rivals and to gain a market share. On the other side, retailers’ have some objectives in developing private label products.
openaire
Income and Wealth Effects on Private-Label Demand: Evidence from the Great Recession
Marketing Science, 2018Jean-Pierre Dube +2 more
exaly
Warming up to private labels: Temperature impacts private label performance
Journal of RetailingJosh Lundberg, Daniel E. Chavez
openaire +1 more source
Competitive advantage, private-label brands, and category profitability
Journal of Marketing Management, 2012Russell Abratt, Paul Dion
exaly