Results 21 to 30 of about 703,385 (309)
Consumer Perception of Private Label Products: An Empirical Research
Journal of Competitiveness, 2018 This article analyzes the attitudes of consumers towards the purchase of private label products, considering their needs and requirements, the type of purchased product, reasons for the purchase, as well as demographic characteristics of the respondents.
Katarina Valaskova +2 more
doaj +1 more source
Factores que influyen en la preferencia por las marcas de distribuidor en un mercado emergente
Estudios de Administración, 2012 The purpose of this study was to contribute knowledge concerning private label products in Chile, to determine if there exist differences in purchasing perception between buyers and nonbuyers, to identify the factors affecting the intention of buying ...
Mónica Gómez S. +2 more
doaj +1 more source
Attitudes towards private labels - example of a consumer sensory evaluation of food in Slovenia
Acta Agriculturae Slovenica, 2008 The study aims to extend the understanding of consumers' perception of private labelled food products in Slovenia. Consumer sensory test of sour gherkins was conducted in two experimental conditions where the effect of brand information on hedonic ...
Aleš KUHAR, Tanja TIČ
doaj +1 more source
Management şi Marketing, 2020 The purpose of the present research is to explore the effect of brand image on brand loyalty and brand commitment to national and private label brands. Data was collected through a field survey via the store-intercept method.
Alić Adi +2 more
doaj +1 more source
Does Chain Labeling Make Private Labels More Successful?
Schmalenbach Business Review, 2015 Some retailers use their chain names to identify their private labels. We find that chain labeling increases the likelihood that consumers correctly recognize a private label as belonging to a specific retailer, and that on average, chain labeling improves consumers’ attitudes toward private labels.
Schnittka, Oliver +5 more
openaire +2 more sources
ТЕНДЕНЦІЇ РОЗВИТКУ PRIVATE LABEL НА УКРАЇНСЬКОМУ РИНКУ
Ekonomìčnij Vìsnik Nacìonalʹnogo Tehnìčnogo Unìversitetu Ukraïni "Kiïvsʹkij Polìtehnìčnij Institut", 2015 Власні товарні марки сьогодні активно використовуються для підвищення конкурентоспроможності торговельних мереж та виробників товарів. У публікації висвітлюється роль власних товарних марок в маркетинговій діяльності роздрібних торговців та виробників ...
Ю. М. Карпенко
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Motivation crowding in real consumption decisions: Who is messing with my groceries? [PDF]
, 2014 We present evidence of crowding out of intrinsic motivation in real purchasing decisions from a field experiment in a large supermarket chain. We compare three instruments, a label, a subsidy and a neutral price change, in their ability to induce ...
Andreoni +38 more
core +1 more source
Private Label and Macroeconomic Indicators: Europe and USA
Administrative Sciences, 2020 In this study, we have analyzed the impact and evolution of some of the most important macroeconomic indices on the market share and value of private brands. The originality and objective of this work is the linkage of macroeconomic variables in European
Eloy Gil-Cordero +2 more
doaj +1 more source
Frontiers in Sustainable Food Systems, 2022 The meat consumption at the current level is highly unsustainable. Because of the problems that meat production causes to the environment, it is considered as one of the main problems.
Ingrida Košičiarová +3 more
doaj +1 more source
Analisis Pengaruh Citra Toko, Citra Merek Produk Private Label, Dan Nilai Yang Persepsikan Terhadap Loyalitas Pelanggan (Studi Pada Pelanggan Giant Di Kota Malang) [PDF]
, 2016 : The purpose of this study was to investigate the direct effect of store image, private label brand image, and perceived value to customer loyalty. This study also investigates the indirect effect mediated by private label brand image and perceived ...
Aryanti, R. (Rian) +2 more
core +2 more sources