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The purpose of the present research is to explore the effect of brand image on brand loyalty and brand commitment to national and private label brands. Data was collected through a field survey via the store-intercept method.
Alić Adi +2 more
doaj +1 more source
ТЕНДЕНЦІЇ РОЗВИТКУ PRIVATE LABEL НА УКРАЇНСЬКОМУ РИНКУ
Власні товарні марки сьогодні активно використовуються для підвищення конкурентоспроможності торговельних мереж та виробників товарів. У публікації висвітлюється роль власних товарних марок в маркетинговій діяльності роздрібних торговців та виробників ...
Ю. М. Карпенко
doaj +1 more source
An empirical study of international private label branding in the food sector in Hungary [PDF]
Private label branding strategies differ to that of the manufacturer. The study aims to identify optimal private label branding strategies for (a) utilitarian products and (b) hedonistic products, considering the special factors reflected in consumer ...
Malota, Erzsébet, Kelemen, Zita
core +2 more sources
The Impact of Private Label Brand Personality Perception on Consumers' Buying Intentions [PDF]
The aim of this research is to demonstrate the impact of private label brand personality perception on consumers' buying intentions. For that reason, it has been made in order to reveal which type of brand personality dimension is more effective on ...
Dilaysu Cinar, Cinar D.
core +1 more source
ABSTRACT Background Establishing a comprehensive apheresis medicine program in a resource‐constrained setting presents significant structural, financial, and logistical challenges. Despite the growing clinical importance of apheresis services globally, published experience from sub‐Saharan Africa remains sparse.
Folasade Adelekan‐Popoola +4 more
wiley +1 more source
Private labels are developed and sold by retailers and wholesalers. Private labels are gaining in importance and are competing with established brands. Private labels succeed because of certain critical factors. Such brands differentiate themselves and add value so that customers choose such brands over established brands.
openaire +2 more sources
Private-Label Use and Store Loyalty [PDF]
The authors develop an econometric model of the relationship between a household's private-label (PL) share and its behavioral store loyalty. The model includes major drivers of these two behaviors and controls for simultaneity and nonlinearity in the relationship between them.
Ailawadi, K. L. +2 more
openaire +1 more source
In normal (nontolerant) cells, CD14 is crucial for both LPS uptake and LPS signaling. In LPS‐tolerant cells, in which LPS‐induced TNF‐α and IFN‐β production is suppressed, there is a dramatic increase in surface CD14 expression. The overexpressed CD14 in LPS‐tolerant cells is responsible for the enhanced LPS uptake without inducing pro‐inflammatory ...
Saeka Nishihara +3 more
wiley +1 more source
Standard private labels (PLs) have been the topic of multiple prior reviews. Having been leapfrogged by business practice, the marketing literature has only recently witnessed a surge in interest in multi-tier PL offerings. These typically include a budget and/or premium tier in addition to the omnipresent standard PL tier.
Keller, Kristopher O. +2 more
openaire +3 more sources
ABSTRACT Objective Isolated rapid eye movement sleep behavior disorder (iRBD) is a prodromal state for Lewy body disorders and exhibits biological heterogeneity that may influence clinical expression and progression. We examined clinical features in individuals with iRBD and biomarker‐defined synucleinopathy.
Daniel Weintraub +24 more
wiley +1 more source

