Results 21 to 30 of about 58,641 (308)
Frontiers in Sustainable Food Systems, 2022 The meat consumption at the current level is highly unsustainable. Because of the problems that meat production causes to the environment, it is considered as one of the main problems.
Ingrida Košičiarová +3 more
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Consumer perception towards private label brands in the Republic of Serbia [PDF]
IndustrijaPrivate label brands have an important role in modern economy-oriented consumption. Private label brands have large market shares in developed countries with market share rates that often exceed 50% of the total market share. This means that every second
Macura Nikola +4 more
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Consumer Perception of Private Label Products: An Empirical Research
Journal of Competitiveness, 2018 This article analyzes the attitudes of consumers towards the purchase of private label products, considering their needs and requirements, the type of purchased product, reasons for the purchase, as well as demographic characteristics of the respondents.
Katarina Valaskova +2 more
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International Journal of Technology, 2023 Consumers' lack of trust in the private label brand is thought to be the root cause of private label's failure in developing markets, particularly in Asia. To improve their market share in developing markets, retailers must address private-label brand
Stany Wee Lian Fong +2 more
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Factores que influyen en la preferencia por las marcas de distribuidor en un mercado emergente
Estudios de Administración, 2012 The purpose of this study was to contribute knowledge concerning private label products in Chile, to determine if there exist differences in purchasing perception between buyers and nonbuyers, to identify the factors affecting the intention of buying ...
Mónica Gómez S. +2 more
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Taking private labels upmarket: Empirical generalizations on category drivers of premium private label introductions [PDF]
Journal of Retailing, 2014 Premium private labels (PLs) are considered one of the hottest trends in grocery retailing. Still, retailers do not feel the need to introduce premium PLs in every category. Generalizing across approximately 150 categories for six retailers from two countries that already carry premium PLs for several years, the authors find that retailers are more ...
ter Braak, Anne +2 more
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The Impact of Private Label Brand Personality Perception on Consumers' Buying Intentions [PDF]
, 2019 The aim of this research is to demonstrate the impact of private label brand personality perception on consumers' buying intentions. For that reason, it has been made in order to reveal which type of brand personality dimension is more effective on ...
Dilaysu Cinar, Cinar D.
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Attitudes towards private labels - example of a consumer sensory evaluation of food in Slovenia
Acta Agriculturae Slovenica, 2008 The study aims to extend the understanding of consumers' perception of private labelled food products in Slovenia. Consumer sensory test of sour gherkins was conducted in two experimental conditions where the effect of brand information on hedonic ...
Aleš KUHAR, Tanja TIČ
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Management şi Marketing, 2020 The purpose of the present research is to explore the effect of brand image on brand loyalty and brand commitment to national and private label brands. Data was collected through a field survey via the store-intercept method.
Alić Adi +2 more
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ТЕНДЕНЦІЇ РОЗВИТКУ PRIVATE LABEL НА УКРАЇНСЬКОМУ РИНКУ
Ekonomìčnij Vìsnik Nacìonalʹnogo Tehnìčnogo Unìversitetu Ukraïni "Kiïvsʹkij Polìtehnìčnij Institut", 2015 Власні товарні марки сьогодні активно використовуються для підвищення конкурентоспроможності торговельних мереж та виробників товарів. У публікації висвітлюється роль власних товарних марок в маркетинговій діяльності роздрібних торговців та виробників ...
Ю. М. Карпенко
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