Results 21 to 30 of about 592 (213)

Consumer Perception of Private Label Products: An Empirical Research

Journal of Competitiveness, 2018
This article analyzes the attitudes of consumers towards the purchase of private label products, considering their needs and requirements, the type of purchased product, reasons for the purchase, as well as demographic characteristics of the respondents.
Katarina Valaskova, Jana Kliestikova, Anna Krizanova   +2 more
doaj   +1 more source

Factores que influyen en la preferencia por las marcas de distribuidor en un mercado emergente

Estudios de Administración, 2012
The purpose of this study was to contribute knowledge concerning private label products in Chile, to determine if there exist differences in purchasing perception between buyers and nonbuyers, to identify the factors affecting the intention of buying ...
Mónica Gómez S., Galo Paiva, Berta Schnettler M.   +2 more
doaj   +1 more source

Taking private labels upmarket: Empirical generalizations on category drivers of premium private label introductions [PDF]

Journal of Retailing, 2014
Premium private labels (PLs) are considered one of the hottest trends in grocery retailing. Still, retailers do not feel the need to introduce premium PLs in every category. Generalizing across approximately 150 categories for six retailers from two countries that already carry premium PLs for several years, the authors find that retailers are more ...
ter Braak, Anne, Geyskens, Inge, Dekimpe, Marnik   +2 more
openaire   +1 more source

Attitudes towards private labels - example of a consumer sensory evaluation of food in Slovenia

Acta Agriculturae Slovenica, 2008
The study aims to extend the understanding of consumers' perception of private labelled food products in Slovenia. Consumer sensory test of sour gherkins was conducted in two experimental conditions where the effect of brand information on hedonic ...
Aleš KUHAR, Tanja TIČ
doaj   +1 more source

The role of brand image in consumer-brand relationships: similarities and differences between national and private label brands

Management şi Marketing, 2020
The purpose of the present research is to explore the effect of brand image on brand loyalty and brand commitment to national and private label brands. Data was collected through a field survey via the store-intercept method.
Alić Adi, Činjarević Merima, Agić Emir   +2 more
doaj   +1 more source

Vegetarian and Vegan Private Label Products as a Challenging Trend in Addressing the Customers Within Sustainable Food Consumption—A Case Study of Slovakia

Frontiers in Sustainable Food Systems, 2022
The meat consumption at the current level is highly unsustainable. Because of the problems that meat production causes to the environment, it is considered as one of the main problems.
Ingrida Košičiarová, Zdenka Kádeková, Peter Šedík, Ĺuboš Smutka   +3 more
doaj   +1 more source

ТЕНДЕНЦІЇ РОЗВИТКУ PRIVATE LABEL НА УКРАЇНСЬКОМУ РИНКУ

Ekonomìčnij Vìsnik Nacìonalʹnogo Tehnìčnogo Unìversitetu Ukraïni "Kiïvsʹkij Polìtehnìčnij Institut", 2015
Власні товарні марки сьогодні активно використовуються для підвищення конкурентоспроможності торговельних мереж та виробників товарів. У публікації висвітлюється роль власних товарних марок в маркетинговій діяльності роздрібних торговців та виробників ...
Ю. М. Карпенко
doaj   +1 more source

Private Label and Macroeconomic Indicators: Europe and USA

Administrative Sciences, 2020
In this study, we have analyzed the impact and evolution of some of the most important macroeconomic indices on the market share and value of private brands. The originality and objective of this work is the linkage of macroeconomic variables in European
Eloy Gil-Cordero, Francisco Javier Rondán-Cataluña, Daniel Sigüenza-Morales   +2 more
doaj   +1 more source

Marketing of Private Labels

International Journal of Business Strategy and Automation, 2021
Private labels are developed and sold by retailers and wholesalers. Private labels are gaining in importance and are competing with established brands. Private labels succeed because of certain critical factors. Such brands differentiate themselves and add value so that customers choose such brands over established brands.
openaire   +2 more sources

Feasibility and Safety of Somato‐Cognitive Coordination Therapy for Cerebellar Ataxia Following Pediatric Brain Tumor Treatment

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Background Cerebellar ataxia after pediatric brain tumor treatment can cause persistent gait, balance, and speech impairment, yet no established rehabilitation strategy exists. Somato‐cognitive coordination therapy (SCCT) is a virtual reality–guided intervention designed to promote sensorimotor integration through visually constrained reaching
Masanobu Takeuchi, Takashi Matsuzawa, Jun Yamanishi, Masahiro Yoshitomi, Junji Ikeda, Shin‐Ichi Tsujimoto, Yasuteru Yamaguchi, Norio Shiba, Dhroov Pathare, Ayumi Kato, Masahiko Hara   +10 more
wiley   +1 more source