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International Journal of Technology, 2023 Consumers' lack of trust in the private label brand is thought to be the root cause of private label's failure in developing markets, particularly in Asia. To improve their market share in developing markets, retailers must address private-label brand
Stany Wee Lian Fong +2 more
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Consumer perception towards private label brands in the Republic of Serbia [PDF]
IndustrijaPrivate label brands have an important role in modern economy-oriented consumption. Private label brands have large market shares in developed countries with market share rates that often exceed 50% of the total market share. This means that every second
Macura Nikola +4 more
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Alternative ways for private label manufacturing [PDF]
, 2010 Private labels are a growing phenomenon globaly. retatlers become stronger and stronger by offering their own quality private label product for customers in all segments.
Némethné Tömő, Zsuzsa, Kelemen, Zita
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Consumer Perception of Private Label Products: An Empirical Research
Journal of Competitiveness, 2018 This article analyzes the attitudes of consumers towards the purchase of private label products, considering their needs and requirements, the type of purchased product, reasons for the purchase, as well as demographic characteristics of the respondents.
Katarina Valaskova +2 more
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Frontiers in Sustainable Food Systems, 2022 The meat consumption at the current level is highly unsustainable. Because of the problems that meat production causes to the environment, it is considered as one of the main problems.
Ingrida Košičiarová +3 more
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Factores que influyen en la preferencia por las marcas de distribuidor en un mercado emergente
Estudios de Administración, 2012 The purpose of this study was to contribute knowledge concerning private label products in Chile, to determine if there exist differences in purchasing perception between buyers and nonbuyers, to identify the factors affecting the intention of buying ...
Mónica Gómez S. +2 more
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Private Label and Macroeconomic Indicators: Europe and USA
Administrative Sciences, 2020 In this study, we have analyzed the impact and evolution of some of the most important macroeconomic indices on the market share and value of private brands. The originality and objective of this work is the linkage of macroeconomic variables in European
Eloy Gil-Cordero +2 more
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Strategic options of firms considering private label production [PDF]
, 2009 Private labels are a growing phenomenon globaly. Retailers become stronger and stronger by offering their own quality private label product for customers in all segments.
Kelemen, Zita
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Taking private labels upmarket: Empirical generalizations on category drivers of premium private label introductions [PDF]
Journal of Retailing, 2014 Premium private labels (PLs) are considered one of the hottest trends in grocery retailing. Still, retailers do not feel the need to introduce premium PLs in every category. Generalizing across approximately 150 categories for six retailers from two countries that already carry premium PLs for several years, the authors find that retailers are more ...
ter Braak, Anne +2 more
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Attitudes towards private labels - example of a consumer sensory evaluation of food in Slovenia
Acta Agriculturae Slovenica, 2008 The study aims to extend the understanding of consumers' perception of private labelled food products in Slovenia. Consumer sensory test of sour gherkins was conducted in two experimental conditions where the effect of brand information on hedonic ...
Aleš KUHAR, Tanja TIČ
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