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How a Right-to-Know Law Shifts Industry away from Chemicals of Concern: The Case of California's Proposition 65. [PDF]
Ohayon JL, Polsky C, Schwarzman MR.
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Authentication of Insect-Based Products in Food and Feed: A Benchmark Survey. [PDF]
Marien A +7 more
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How TikTok Influencers Disclose Food and Beverage Brand Partnerships: Descriptive Study.
Dupuis R +4 more
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Digital Marketing of Unhealthy Foods and Non-alcoholic Beverages to Children and Adolescents: A Narrative Review. [PDF]
Fretes G +6 more
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Consumer’s attitude towards store image and private label brand image
Cheng Ji
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Private label personality: applying brand personality to private label brands
The International Review of Retail, Distribution and Consumer Research, 2015Private label brands (PLBs) are an important facet of the retail offering within the supermarket sector. Although research has focused on the risk factors of private label purchasing, there has been little research that explores the brand management of private labels including the development of a brand personality.
Mark S. Glynn, Tiza Widjaja
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Increasing the Brand Equity of Private Label Brands
International Journal of Customer Relationship Marketing and Management, 2017This paper was developed to investigate the different factors affecting the Brand Equity of Private Label Brands and Perceived Value in the Egyptian market. 578 random shoppers in 26 branches all over Egypt completed questionnaire about their perception of different factors affecting Brand Equity.
Tamer A. Awad, Sahar Mohsen
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Private label brands: a relationship perspective
Journal of Business & Industrial Marketing, 2017Purpose The Australian supermarket industry has long been dominated by two players – Coles and Woolworths. Most recently this dominance has increased significantly and the “Big 2” have used their power more effectively and have introduced an ever-increasing number of “private label” products on supermarket shelves.
Catherine Sutton-Brady +2 more
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An Insight into Private Label Brands
Management and Labour Studies, 2009The recent booming of organised retail sector in India has also opened up vast scope for private label players in the market. As retail players are quick to grab a bigger and bigger slice of the retail pie, a new challenge in the shape of private label brands are raising their heads to upturn the applecart of the manufacturer brands.
Sudhanshu Sekhar Kar, Rohit Prashar
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