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Determinants of Consumer Evaluations for Private Label Brands
2016This research aims to investigate the integrating effects of product characteristics, consumer characteristics, and store characteristics on consumer evaluations of private label brands (PLB). The results show that category risk and its antecedents negatively affect purchase intention of PLB.
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Advances in National Brand and Private Label Marketing
The 2024 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers. The three-day event covered a wide range of topicsJuan Carlos Gázquez-Abad +2 more
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The supermarket industry – private label brand development
2008Kumaresh Chakraborty, Sam Adapa
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Private labels and national brands: the case of India
International Journal of Business and Globalisation, 2021Sandeep Puri, Anam Qamar, Shalki Goyal
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Private label positioning: Quality versus feature differentiation from the national brand
Journal of Retailing, 2006Anne T Coughlan
exaly
Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test
Marketing Science, 2020Robert Evan Sanders +2 more
exaly