Results 271 to 280 of about 39,848 (329)

How to mitigate private-label succes in recessions? A cross category investigation. [PDF]

Deleersnyder, Barbara, Lamey, Lien, Jan-Benedict E.M., Steenkamp, Dekimpe, Marnik   +3 more
core  

Increasing the Brand Equity of Private Label Brands [PDF]

International Journal of Customer Relationship Marketing and Management, 2017
This paper was developed to investigate the different factors affecting the Brand Equity of Private Label Brands and Perceived Value in the Egyptian market. 578 random shoppers in 26 branches all over Egypt completed questionnaire about their perception of different factors affecting Brand Equity.
Tamer A. Awad, Sahar Mohsen
semanticscholar   +3 more sources

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Private label brands: a relationship perspective

Journal of Business and Industrial Marketing, 2017
Purpose The Australian supermarket industry has long been dominated by two players – Coles and Woolworths. Most recently this dominance has increased significantly and the “Big 2” have used their power more effectively and have introduced an ever-increasing number of “private label” products on supermarket shelves.
Catherine Sutton-Brady
exaly   +3 more sources

The interactive effect of power distance belief and consumers’ status on preference for national (vs. private-label) brands

Journal of Business Research, 2020
Private-label brands have been offered as an alternative to national brands. Given the widespread belief that private-label brands offer good value, it is surprising that the market share of such brands has remained low in most countries.
CARLOS Torelli, Jessie Wang, Ashok K Lalwani   +2 more
exaly   +2 more sources

Private label personality: applying brand personality to private label brands

International Review of Retail, Distribution and Consumer Research, 2015
Private label brands (PLBs) are an important facet of the retail offering within the supermarket sector. Although research has focused on the risk factors of private label purchasing, there has been little research that explores the brand management of private labels including the development of a brand personality.
Mark S Glynn
exaly   +2 more sources

The development of a consumer value proposition of private label brands and the application thereof in a South African retail context [PDF]

Journal of Retailing and Consumer Services, 2015
Private Label Brands are of strategic importance to retailers worldwide. However, there is a dearth of knowledge, particularly in emerging markets, as to the manner in which consumers cognitively assess these brands. At the heart of the issue is a gap in
Justin Beneke
exaly   +3 more sources

Consumers' Intention to Buy Private Label Brands Revisited [PDF]

Journal of General Management, 2010
In many countries retailers use private label brands (i.e., brands sold under retailers' own labels) to differentiate assortment and price. As private label brands enjoy growing popularity and are increasing in both their quantity and quality, they continue to attract the attention of scholars and practitioners.
Walsh, Gianfranco, Mitchell, V.W.
openaire   +3 more sources

Emerging third generation private label brands: retailers' and consumers' perspectives towards leading Indian retail chains

International Journal of Business and Emerging Markets, 2020

exaly   +2 more sources

Food private label brands: the role of consumer trust on loyalty and purchase intention

British Food Journal, 2016
Jean-Pierre Lévy-Mangin, Cristina Calvo Porral   +1 more
exaly   +2 more sources