Results 281 to 290 of about 39,848 (329)

Influence of iconic, indexical cues, and brand schematicity on perceived authenticity dimensions of private-label brands

Journal of Retailing and Consumer Services, 2018
Alain Jolibert
exaly   +2 more sources

'My store my brand' - a critical review of online and offline private label brands in India

International Journal of Indian Culture and Business Management, 2018
Ruchita Pangriya, M. Kumar
exaly   +2 more sources

An Insight into Private Label Brands

Management and Labour Studies, 2009
The recent booming of organised retail sector in India has also opened up vast scope for private label players in the market. As retail players are quick to grab a bigger and bigger slice of the retail pie, a new challenge in the shape of private label brands are raising their heads to upturn the applecart of the manufacturer brands.
Sudhanshu Sekhar Kar, Rohit Prashar
openaire   +1 more source

Private label brands in an emerging economy: an exploratory study in India

International Journal of Retail and Distribution Management, 2016
S. Sarkar, D. Sharma, Arti D. Kalro
exaly   +2 more sources

Customer Segmentation and Factors Affecting Willingness to Order Private Label Brands

, 2020
E-grocery as a retail service of delivering grocers to consumer's door step is a new phenomenon for Indian consumers. Private label brands of e-grocery retail creates a new level of complication for consumers. As consumers are familiar with private label
Khyati Jagani, Falguni Vasavada Oza, Himani Chauhan   +2 more
semanticscholar   +1 more source

Perceived image and attitude towards private label brands in emerging countries: What moderation of store association to a local or international retailer?

, 2020
This research investigates the effects of the perceived store image and private label brands’ (PLB) price image on customer attitude towards standard PLBs in two emerging countries depending on store association to a local or international retailer.
M. F. Diallo
semanticscholar   +1 more source

Should leading brand manufacturers supply private label brands to retailers: Calibrating the trade-offs

Industrial Marketing Management, 2019
The consolidation of retailers across markets has considerably altered the competitive dynamics between leading brand manufacturers and retailers. The era in which brand manufacturers dictate the game to compliant retailers is long gone.
Sandra J. Milberg, Andres Cuneo, Catherine C. Langlois   +2 more
semanticscholar   +1 more source

Innovation in Private-Label Branding

Design Management Review, 2010
Private labels are taking on the national brands. Putting price aside, specialty retailers, supermarkets, and chains, such as Starbucks and Target, are creating high-margin, high-quality consumer goods and experiences that are enticing growing numbers of loyal and profitable customers.
openaire   +1 more source

Consumers’ Perception of Private Label Brand

MADRAS AGRICULTURAL JOURNAL, 2019
The private Label Manufacturers Association (PLMA), founded in 1979 in US, states that Private label products comprise all goods sold under a retailer’s brand. That product can be the retailer’s own name or a name produced completely by the retailer. A private label brand is manufactured by a third-party producer or contract and sold under a retailer’s
Balaji P, Suresh M, Ashok K.R, Murugananthi D   +3 more
openaire   +1 more source

Assessing the vulnerability of private label brands

Journal of Product & Brand Management, 1995
Private label brands may be in danger as a result of recent changes in the marketing strategies used by private label firms. The primary competitive advantage of private label brands, good quality at low prices, may be lost if private label firms continue to modify and expand how their brands are marketed. Specifically, changes in private label brands′
Diane Halstead, Cheryl B. Ward
openaire   +1 more source