Results 291 to 300 of about 39,848 (329)

Private Labels and National Brands: A Comparison Within Brand Extension

2015
This paper focuses on private labels and manufacturers’ brands; its specific goal is to answer the question whether they are the same in terms of their brand extension effectiveness. The paper reports the results of three experimental studies which analyze the impact of category fit and brand knowledge on brand extension of private label vs.
GROSSO, MONICA, CASTALDO, SANDRO
openaire   +2 more sources

How to brand your private labels

Business Horizons, 2018
Private labels have become ever-more important and are slowly turning into brands of their own. Retailers increasingly offer three-level 'good, better, best' private-label programs that include economy, standard, and premium private-label tier goods. For each of these tiers, retailers must decide under what name to brand their private label.
Geyskens, Inge, Keller, Kristopher O., Dekimpe, Marnik, de Jong, Koen   +3 more
openaire   +2 more sources

The relationship between price and quality in durable product categories with private label brands

Journal of Product & Brand Management, 2018
PurposeThis paper aims to investigate price and objective-quality in durable product categories containing national and private-label (PL) brands.Design/methodology/approachUsing data from consumer reports objective-test results of 14,476 durable ...
Peter J. Boyle, Hyoshin Kim, E. Lathrop
semanticscholar   +1 more source

Attitude toward Private Label Brands

2016
The primary aim of this study was to identify the determinants of attitude toward Private Labels (PLs) in Spain in one of the most important industries for such brands: the Fast-Moving Consumer Goods (FMCG) industry. To this end, a conceptual model was proposed based on a review of the relevant literature in the field. To test the model, a database was
Mónica Gómez-Suárez, María Pilar Martínez-Ruiz   +1 more
openaire   +1 more source

Branding Decisions for Retailers’ Private Labels

Journal of Marketing Channels, 2014
Umbrella branding (UB) strategies for manufacturers’ products have received considerable attention in the literature. Not much is known about this strategy for private labels. Using a game-theoretic approach, we reassess the benefits of introducing a private label in a distinct category, and provide favorable conditions for the retailer to implement ...
Nawel Amrouche, Tarek Ben Rhouma, Georges Zaccour   +2 more
openaire   +1 more source

Consumption-Based Cross-Brand Learning: Are Private Labels Really Private?

Journal of Marketing Research, 2012
While some researchers view private labels (PLs) as a key tool for retailer differentiation, others imply that consumers do not distinguish between PLs of different chains. This debate raises the question: Do a retail chain's PL investments subsidize rival PLs? In addition, how does this affect their choice share vis-à-vis national brands? The authors
Gijsbrechts, E., Szymanowski, M.G.
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Store brand and perceived risk on private label brand attitude

Journal of Indian Business Research, 2020
Purpose The purpose of this paper is to find the influence of retailer equity and perceived risk on attitudes toward private label brand (PLB) grocery products. Design/methodology/approach Retailer equity includes four variables: retailer awareness, retailer association, retailer perceived quality and retailer loyalty.
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How e-WOM influences consumers' purchase intention towards private label brands on e-commerce platforms: Investigation through IAM (Information Adoption Model) and ELM (Elaboration Likelihood Model) Models

Technological forecasting & social change, 2023
Sumit Kumar, G. Prakash, B. Gupta, G. Cappiello   +3 more
semanticscholar   +1 more source

Strategic brand alliances: implications of ingredient branding for national and private label brands

Journal of Product & Brand Management, 2000
Current research on brand alliances has focused primarily on alliances between two known, national brands. However, there is significant benefit to both parties in an alliance between a national brand and a private brand. Such alliances are gaining importance in the industry but have not been studied by marketers.
Rajiv Vaidyanathan, Praveen Aggarwal
openaire   +1 more source

Private Labels, Brands, and Competition Policy

2001
Abstract The growing use of private labels in recent years has affected significantly the landscape of retail competition, with major retailers no longer being confined to their traditional role as purchasers and distributors of branded goods. By selling their own-label products within their outlets they are competing with their upstream
openaire   +1 more source