Results 251 to 260 of about 2,310,105 (300)

Private label personality: applying brand personality to private label brands

International Review of Retail, Distribution and Consumer Research, 2015
Private label brands (PLBs) are an important facet of the retail offering within the supermarket sector. Although research has focused on the risk factors of private label purchasing, there has been little research that explores the brand management of private labels including the development of a brand personality.
Mark Selwyn Glynn
exaly   +2 more sources

Increasing the Brand Equity of Private Label Brands

International Journal of Customer Relationship Marketing and Management, 2017
This paper was developed to investigate the different factors affecting the Brand Equity of Private Label Brands and Perceived Value in the Egyptian market. 578 random shoppers in 26 branches all over Egypt completed questionnaire about their perception of different factors affecting Brand Equity.
Tamer A. Awad, Sahar Mohsen
openaire   +2 more sources

How to brand your private labels

Business Horizons, 2018
Private labels have become ever-more important and are slowly turning into brands of their own. Retailers increasingly offer three-level 'good, better, best' private-label programs that include economy, standard, and premium private-label tier goods. For each of these tiers, retailers must decide under what name to brand their private label.
Marnik G Dekimpe, Inge Geyskens
exaly   +3 more sources

Consumers' Intention to Buy Private Label Brands Revisited

Journal of General Management, 2010
In many countries retailers use private label brands (i.e., brands sold under retailers' own labels) to differentiate assortment and price. As private label brands enjoy growing popularity and are increasing in both their quantity and quality, they continue to attract the attention of scholars and practitioners.
Walsh, Gianfranco, Mitchell, V.W.
core   +5 more sources

The development of a consumer value proposition of private label brands and the application thereof in a South African retail context

Journal of Retailing and Consumer Services, 2015
Private Label Brands are of strategic importance to retailers worldwide. However, there is a dearth of knowledge, particularly in emerging markets, as to the manner in which consumers cognitively assess these brands. At the heart of the issue is a gap in
Justin Beneke
exaly   +2 more sources

An Insight into Private Label Brands

Management and Labour Studies, 2009
The recent booming of organised retail sector in India has also opened up vast scope for private label players in the market. As retail players are quick to grab a bigger and bigger slice of the retail pie, a new challenge in the shape of private label brands are raising their heads to upturn the applecart of the manufacturer brands.
Sudhanshu Sekhar Kar, Rohit Prashar
openaire   +1 more source

Private label brands: a relationship perspective

Journal of Business & Industrial Marketing, 2017
Purpose The Australian supermarket industry has long been dominated by two players – Coles and Woolworths. Most recently this dominance has increased significantly and the “Big 2” have used their power more effectively and have introduced an ever-increasing number of “private label” products on supermarket shelves.
Catherine Sutton-Brady, Tom Taylor, Patty Kamvounias   +2 more
openaire   +1 more source

Influence of iconic, indexical cues, and brand schematicity on perceived authenticity dimensions of private-label brands

Journal of Retailing and Consumer Services, 2018
International audienceConsumers respond positively to brands they perceive to be authentic. They use various cues to evaluate brand authenticity. The authenticity scale is made of four dimensions: integrity, credibility, symbolism and continuity.
Alain Jolibert
exaly   +2 more sources

Private Labels and National Brands: A Comparison Within Brand Extension

2015
This paper focuses on private labels and manufacturers’ brands; its specific goal is to answer the question whether they are the same in terms of their brand extension effectiveness. The paper reports the results of three experimental studies which analyze the impact of category fit and brand knowledge on brand extension of private label vs.
GROSSO, MONICA, CASTALDO, SANDRO
openaire   +2 more sources

Innovation in Private-Label Branding

Design Management Review, 2010
Private labels are taking on the national brands. Putting price aside, specialty retailers, supermarkets, and chains, such as Starbucks and Target, are creating high-margin, high-quality consumer goods and experiences that are enticing growing numbers of loyal and profitable customers.
openaire   +1 more source