Results 51 to 60 of about 38,192 (305)

The role of private label tiers and private label naming strategies in the relationship between private label brand equity and store loyalty

open access: yesJournal of Product & Brand Management, 2019
Purpose The evolution of private labels (PL) is a recent trend in the retail industry: many retailers now manage a PL portfolio that includes multiple value propositions, as well as various brand name strategies. Little research has been done, however, on how this combination of PL strategies conditions the results of the retailer that manages them ...
Rubio Benito, Natalia María   +2 more
openaire   +2 more sources

Fostering Innovation: Streamlining Magnetocaloric Materials Research by Digitalization

open access: yesAdvanced Engineering Materials, EarlyView.
Magnetocaloric cooling (MCE) is an environmentally friendly refrigeration method with great potential. Optimizing MCE materials involves the preparation and screening of large quantities of samples, which in turn generates a large amount of data. A digitalization approach is presented that uses ontologies, knowledge graphs, and digital workflows to ...
Simon Bekemeier   +17 more
wiley   +1 more source

Factors in consumer choice of Russian retail chains’ private labels: The role of green attributes

open access: yesУправленец
The issues of green marketing, its impact on consumer behaviour, and the evolution of retail chains’ private labels (PLs) are well-covered in scientific literature.
Svetlana S. Aleksanova   +4 more
doaj   +1 more source

Casos de Ensino em Administração: Dona Flor: Desintermediar ou ser Desintermediada! [PDF]

open access: yesRAC: Revista de Administração Contemporânea, 2012
The Dona Flor teaching case portrays the moment in which Pedro Brasil, founder of an erotic product reseller for women through direct sales, was looking for ways to keep his business healthy and growing.
Aline Stange   +2 more
doaj  

An empirical study of international private label branding in the food sector in Hungary [PDF]

open access: yes, 2011
Private label branding strategies differ to that of the manufacturer. The study aims to identify optimal private label branding strategies for (a) utilitarian products and (b) hedonistic products, considering the special factors reflected in consumer ...
Malota, Erzsébet, Kelemen, Zita
core  

Cathodic Cage Plasma Deposition of Nanostructured Cu–Fe–Se Coatings on Poly(methyl Methacrylate)

open access: yesAdvanced Engineering Materials, EarlyView.
Nanostructured Cu–Fe–Se coatings are deposited on PMMA by a modified cathodic cage plasma process, enabling low‐temperature deposition on polymer substrates. A transition from discontinuous to compact morphology is observed with temperature, with optimal properties at 200°C, where improved CuFeSe2‐type bonding, lowest sheet resistance, and favorable ...
V. S. S. Sobrinho   +8 more
wiley   +1 more source

Localized Temperature Monitoring in Mouse Brain during Light Delivery via a Non‐Planar Tapered Fiber‐Integrated µRTD Sensor

open access: yesAdvanced Materials, EarlyView.
We report a multifunctional tapered optical fiber integrating a conformal micro‐resistance temperature detector (µRTD) for local, real‐time thermometry during optical stimulation. The platform combines light‐delivery and temperature sensing within a minimally invasive footprint, enabling detection of sub‐degree cortical heating under representative ...
Antonio Balena   +6 more
wiley   +1 more source

Innovation Patterns in the Canned Fish Industry In Galicia (Spain)

open access: yesJournal of Entrepreneurship, Management and Innovation, 2018
In this paper, we analyze the compettve and innovatve trajectories followed by the canned fsh industry in recent tmes. We base our study on four case studies from the Galician industry in Spain, which comprises the largest share of the European canned ...
Manuel González-López
doaj   +1 more source

Additive Manufacturing of Patient‐Specific Intracranial Aneurysm Cell Culture Models

open access: yesAdvanced Materials Technologies, EarlyView.
Patient‐specific intracranial aneurysm models were fabricated using chocolate moulding, 3D printed water‐soluble cores, and direct resin 3D printing. Moulding PDMS around sacrificial cores made of chocolate or 3D printed water‐soluble resin yielded accurate, expandable, and endothelializable models that outperformed resin‐based approaches.
Chloe M. de Nys   +6 more
wiley   +1 more source

Betting exclusively by private labels: could it have negative consequences for retailers? [PDF]

open access: yesSpanish Journal of Marketing-ESIC, 2018
Purpose - The authors analyze the relationship between different consumer attitudinal variables and a number of variables related to consumer perception of the store and purchasing behavior, in assortments composed exclusively of private labels (PLs ...
José Luis Ruiz Real   +3 more
doaj   +1 more source

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